The tile effect
We were briefed by our client Parkside to design an inspiring brochure that showcases their stunning, yet vast range of tiles to an audience predominantly of designers and architect practices. The brochure needed to feel contemporary and easy to navigate, whilst ensuring the hero product photography was respected through the use of white space.
With content being supplied at multiple stages of the design process, we needed to create an approach that was robust for both our designers and our (incredibly organised) client!
To ensure optical consistency we set out to design this brochure from the inside out. Starting with a grid system set to seven columns and 14 rows and created with optimisation, visual flexibility and breathing space in mind. Staying true to our client’s product, the underpinning design mechanics are calculated from a simple source of inspiration. A square tile.
The brochure has been launched today at the Clerkenwell Design Festival.