September 2010

University of Lincoln

Initiating great adventures

30/09/10

We have been working with the University of Lincoln for over two years now on various projects and we were delighted to have been asked to design their Open Day collateral for the second year running.

In order to recruit the best quality students, University of Lincoln needed the best quality collateral for its open days, which would be used to aid students in their decision-making process by providing information about the University.

Getting into the mindset of the prospective students, we created a suite of materials that was fun and interesting, setting the scene for the start of an amazing adventure in a great location. By using bright colours, while at the same time meeting the University’s strict corporate guidelines, we succeeded in getting the right balance between representing Lincoln to be vibrant and exciting, while maintaining a professional attitude to higher education.

LincolnOpenDayGuide_01

Heathrow Airport

75% off Heathrow Connect Rail

20/09/10

Having been working with Heathrow Airport since the start of its ‘Heathrow Commuter’ scheme, we’ve made real progress in encouraging a high percentage of its 76,000 employees to choose a more environmentally-friendly way to travel to work. Our latest campaign offers Heathrow employees a massive 75% off Heathrow Connect Rail fares, which is a great incentive. This campaign has involved posters, direct mail, bus posters, website updates and e-shots.

Watch this space to find out how effective this campaign was!

save75

Leicester City Council

Graffiti is a Crime

15/09/10

A crackdown on graffiti in Leicester was launched in July by Leicester City Council urging local people to help wipe graffiti out. We were delighted to be chosen by Leicester City Council to produce the design work to support this campaign. The design work focussed on the fact that graffiti is a criminal offence and the objective was to encourage the general public to report it, through Leicester City Council’s customer services direct line.

We produced gritty, bold and eye-catching graphics. The design work purposely emulated the style of graffiti, so to emphasise the problem. To urge people to take action against graffiti the design work had to be striking and noticeable. The aim was not only to draw attention to the problem of graffiti in certain areas of Leicester but also to promote how we can tackle it.

The ‘Graffiti is a Crime – Seen it? Report it’ campaign is on the side and back of buses, banners, posters and billboards around those areas of Leicester where graffiti is a problem. They provide a telephone number for the public to report graffiti – making it easy for people to take action against the issue.

graffiti

Heathrow Airport

Expo brochure

08/09/10

Following the success of the tender pack project for BAA, we were commissioned to design a piece of marketing material to promote Expo, a dedicated programme of unique and inspiring installations that will capture the imagination of Heathrow Airport’s passengers and enhance their journey throughout the terminals, providing an unexpected extra dimension to their travels.

As well as displaying inspiring and thought-provoking content celebrating the best of the UK, Expo showcases events and experiences tied into the national and global calendar. Some Expo spaces are allocated footprints in Terminal 5, both before and after security. Other installations may be more integrated into the terminals to create a multi-touch point experience or an element of ‘wow’ factor.

In order to promote the use of this space to Heathrow’s target audience, which included charitable, artistic, cultural or sporting based organisations supported by commercial sponsors, we designed a sophisticated brochure which replicated a high end art / museum catalogue to showcase this space and the opportunity available.

We selected a catalogue size to encourage the targeted user to read more and get involved. The final brochure was 391mm x 300mm and was digitally printed on uncoated stock. The Expo brand was subtly de-bossed to the front cover which created a stylish and timeless design. The brochure was posted to a specific target audience and has achieved highly effective results.

expo