March 2011

Lafarge

A journey of discovery

25/03/11

We were recently commissioned by Lafarge, to design and print a limited edition book to compliment their stand at this year’s EcoBuild event. Lafarge built a spiral sculpture, made from sustainable construction materials, based on the Fibonacci sequence. The unique book, ‘A journey of discovery’, was written and designed to illustrate the power of the Fibonacci sequence and how this relates everything we do back to nature.

Through the use of beautiful images, delicate graphics and emotive copy lines we created a striking and enticing book which accentuates the significance of sustainability to Lafarge. We layered graphics over images of natural scenery to emphasise how the Fibonacci pattern is at the core of nature.

As sustainability was key to this project, the book has been printed on 100% recycled uncoated paper. The covers are made of unlined grey board, chosen to emulate the materials used within the spiral sculpture. The title of the book has been crushed into the grey board cover – subtle and tactile, giving emphasis to the book’s central topic; nature.

To emphasise the uniqueness of the each book we personalised every one by stamping it with its own number, from the Fibonacci sequence of course! To finish the book, we added a wrap around cover – hinting at the contents and pulling the variety of imagery together.

As well as the book, we designed promotional event material such as invites, graphic panels, seating plans and table cloths.

The client was delighted with the final book, referring to it as a “stunning keepsake, part of EcoBuild history”.

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Leicester City Council

Strategic Regeneration Area brochure

03/03/11

Our carefully designed Strategic Regeneration Area brochure for the Leicester City Council finally went to print and this high profile brochure detailing regeneration projects even made the East Midlands News. Feedback from both the client and stakeholders has been very positive – Rob Hincks, LCC Project Manager said “We are all delighted with the finished product, it really helps us to ‘talk-up’ Leicester and give the city the positive image it deserves” but the final comment from the East Midlands News presenter tops it all – ‘It even smells nice’.

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