June 2011

Lafarge

Something more concrete…

28/06/11

The first edition of Lafarge Readmix’s quarterly internal newsletter needed to enthuse and inspire and Creative Triangle, having a vast amount of experience in designing newsletters and magazines, were straight on the job! The aim of having a newsletter dedicated to the Readmix sector of Lafarge was to encourage the nationwide teams to share stories and connect with each other.

We created a template for the newsletter that was both readable and exciting. We balanced the longer feature stories with shorter ‘Did you know…?’ snippets and images for accessibility – even if the reader only had time to skim read the newsletter they would still be able to absorb some of the content.

The newsletter has just been sent out to over 400 of Lafarge’s staff and we are looking forward to the next one!

Layout 1 Layout 1

University of Lincoln

Postgraduate campaign

21/06/11

‘Think past our brand guidelines…reach a vast audience…inspire the unknown’ were all part of the University of Lincoln’s recent brief for the design of their new marketing literature aimed at prospective postgraduate students. Postgraduate students are probably the hardest audience for the University to market itself to – having the largest age range, coming from a mix of different backgrounds and all having different life experiences. We were given the task of producing a poster and a postcard advertising the University’s Postgraduate Open Days. The collateral needed to inspire, motivate and encourage prospective postgraduate students, through the use of uplifting imagery and colours we have created a design that rings positivity and freedom.

LincolnOpenDay_02