June 2012

Leicester City Council

Turn limes into lolly…


We’ve been very busy working with Leicester City Council on the pioneering Food Enterprise Workshop.

The Food Enterprise Workshop is an innovative new project, funded through the Working Neighbourhoods Fund and the European Regional Development Fund. Their aim is to provide workshops with professional supervision, guidance and support to individuals from Leicester – a broad and multicultural City – who are interested in starting their own food businesses.

Based at Leicester Indoor Market they have a purpose built workshop equipped with catering facilities. They offer free workshops which cover legalities, business basics, marketing and food hygiene and provide the opportunity to trail your food business in a market environment. We created a fresh new identity and brand for the project, something which appeals to the diverse target audience and is easily applied to a multitude of platforms. Importantly we designed a crisp enough identity to really stand out against the loud, vibrant, crowded market environment in which it is situated.

We have designed a series of posters which play on the idea of turning food into profit for example ‘turn limes into lolly’. We have also created workbooks, wall graphics and a website. We used vivid images of texture-rich ingredients such as chillies and mussels throughout the campaign to attract attention and play upon the senses of any budding food entrepreneur, from baker to Indian chef, Jamaican cook to preservist.

Head down to the Indoor Food Hall at Leicester Market or visit www.thefoodworkshop.co.uk to have a look!