January 2013

Events, such as LAMMA (the UK’s leading farm machinery equipment and service show) and BTME (Europe’s leading showcase for turf professionals and buyers), are a fantastic way for our client, Lafarge Tarmac, to showcase their products and to reach different industries directly.

Lafarge Tarmac offer a wide range of durable, versatile aggregates from sites across the country. Aggregates can be used in a variety of applications both above and below the surface. We often see aggregates used for decorative purposes; for landscaping, footpaths and driveways. But there are also many uses for aggregates underground, including in concrete and asphalt production, sub-base, capping and drainage systems.

Creative Triangle have developed a design concept for 13 exhibition panels which effectively illustrates the different applications of Lafarge Tarmac’s range of aggregates. The panels tell the story of each aggregate – how it’s made and it’s usages. Illustrations have been used to show how each type of aggregate could be applied to the industry, icons highlight the key features and benefits and large images with close-ups of the products demonstrate their properties. There are Perspex display boxes to showcase the products which complement the panels. The exhibition panels work as a travelling exhibition stand which can be used at industry events across the country.