Heathrow have planned many passenger facing events across the airport this summer. For the first event they have teamed up with the Royal Horticultural Society to promote the National Gardening Week and the Chelsea Flower Show. To involve the staff, we have been asked to come up with an internal campaign which makes them feel part of the celebrations and helps them embrace the passenger event.
We have designed a 6 page DL leaflet with key event highlights and staff offers, a competition postcard to win an iPad by designing a flowerbed and an activities postcard and envelope aimed at children to engage the staffs’ families, for example how to make your own bird feeder and how to make plants from food.
Name change not a game change
We are excited to have started working on our first project for leading global information services company, Experian.
Last year Experian acquired 192business, an identity verification provider. We were briefed to come up with the creative and message for an awareness campaign to announce the rebrand of 192business as Experian Identity and Fraud and raise brand awareness in two new sectors – online retail and gaming. We have applied this campaign across a number of channels – adverts in trade journals and magazines, email templates, web banners and pop up stands for exhibitions.
The final result was a campaign that had different straplines and images for each of the different target sectors. We used large, impactful images and punchy straplines with careful consideration of the brand awareness Experian wanted to achieve within these new sectors.