University of Lincoln
We have just designed and printed two guides for new students at the University of Lincoln. The first one, entitled ‘Student Handbook’ – aimed at undergraduates – needed to be eye catching, vibrant and exciting. We used bold imagery and graphic devices to lead the student through the booklet. The second guide – this time for postgraduate students – needed to be clean and contemporary and more sophisticated. These A5 booklets both contained all the information a new student at the university would need when embarking on a degree at Lincoln. The design and content were tailored to the different target audiences and both fitted within the University’s brand.