Terminal retail guides
When Heathrow asked us to take a fresh look at their terminal retail guides we were thrilled. Each edition has four slightly different versions, tailored to the products available in each of the terminals.
SHOWCASE, is a bi-monthly 34 page guide highlighting some of the many delights available at Heathrow. With more than 75 big brand shops and over 40 places to eat there’s certainly a lot to ‘showcase’ to passengers. So far we’ve completed the Sept/Oct edition and the Nov/Dec Christmas special featuring hundreds of great gift ideas.
The Showcase suite also comprises of Summer Essentials – a 12 page glossy guide, packed full of savings on last-minute holiday must-haves. The summer edition of the Companion Guide – an eye-catching, 24 page, insider’s guide to what’s on in London in August. And the Technology Guide – an in-depth guide to the latest tech trends, featuring a combination of editorial and product information.
We can’t wait to get started on the next one!
Having worked for Harvey Ingram for over five years, we were very excited for them when they merged with Shakespeares making them the second largest law firm in the Midlands.
We have recently completed the latest edition of ‘Talking Shop’ – the retail newsletter going out to all their retail clients and target clients. With the merger complete, this edition needed to take on the Shakespeares’ brand. It needed to be bold and confident and follow a new set of guidelines – cementing Shakespeares’ retail expertise. It also needed to reassure clients of Harvey Ingram that the same team is in place and has expanded with major new hires.
Heathrow has commissioned Creative Triangle to design and install an induction room for all new operational employees at the airport to make sure that they have an excellent understanding of Heathrow’s vision and brand.
Central to the induction room is a large ariel view of the airport printed onto a carpet with moveable 3D buildings (terminals, control tower etc) and props including airplanes, police cars etc. This floor activity has many uses – it encourages inductees to ‘take their shoes off’ and get involved, it works as a simple familiarisation tool and it clearly shows what makes Heathrow.
To break up the training sessions there are several interactive magnetic games around the room – encouraging inductees to consider components that make up the airport; retail, airlines, partners etc. There is a timeline printed onto the walls travelling around the room that depicts Heathrow’s journey of development – designed to enthuse and excite.
To encourage inductees to put the passenger at the heart of everything they do we created a passenger profile game using shoes to represent the different passengers, such as business, connecting, families etc.