Heathrow
Helping get Terminal 2 off to a flying start
Before Heathrow opens its doors to welcome passengers to its newest terminal, Terminal 2: The Queen’s Terminal, in June 2014, they are running nearly 200 trials to check that everything works exactly as it should.
Creative Triangle have been tasked with the role of creating the communications to attract the airport community to volunteer to take part in these proving trials. The volunteer recruitment campaign includes a series of posters, direct mailers and newsletters. Heathrow’s target is to have 14,000 people volunteer and our job is to not only help recruit these volunteers but also to engage with them, create excitement and build rapport.