August 2014

Lafarge Tarmac

Cementing relationships


Introducing IN THE BAG and Grey Matter; two very different newsletters for Lafarge Tarmac cement solutions customers.

Lafarge Tarmac are a leading supplier of packed cement products – IN THE BAG’s audience includes Builders Merchants and Trade Counters, both the warehouses and the small, independents. We designed and provided copy for a new eye-catching newsletter full of useful product & technical information, exciting competitions and articles that give buyers an insight into daily life at Lafarge Tarmac.

Meanwhile over at bulk cement, we gave Grey Matter – a pre-established newsletter now in its seventh issue – a makeover using elements of the new Lafarge Tarmac brand. So far feedback on the refresh has been positive. The audience for bulk cement have come to expect excellent sales and tech support, health & safety advice and useful information on cement applications, standards and innovations.

We’re looking forward to working on the next two newsletters.

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