University College Birmingham
Appealing to school leavers
Having worked with University College Birmingham for many years, Creative Triangle were entrusted to design and artwork this year’s School Leavers’ prospectus. This 88 paged A5 booklet needed to really grab the attention of their target audience, be easy to read, present the detailed course information in a digestible manner and successfully promote the university’s key selling points – their outstanding OFSTED feedback and their wide range of functional apprenticeships and courses. The design was influenced by current fashion trends – such as the Ed Hardy brand – so to appeal to the target audience of school leavers and to encourage them to reach for this prospectus. Click here to view the full prospectus.