Ingredients for Success
Creative Triangle helps to launch the UK’s first Sustainable Restaurant Association guide for an airport – ‘Ingredients for Success’.
The design of the guide needed to echo the focus areas of the content – sustainability and being responsible. Central to the design was the production process and materials used. To promote sustainability, laser etching was used instead of traditional print processes. The folder was created without ink and the associated chemicals and is one of the first ring binder promotions produced using this method.
All the materials used were 100% recyclable and reusable. A folder was used rather than a book as this will allow the product to be updated sustainably by only needing to reprint the areas that require updating. As well as being strongly focused on sustainability, the design needed to sit in line with a range of different brands and had many different stakeholders.