Birmingham City University
Fresh and youthful
We were recently asked to refresh the design of BCU’s STEM brochure – a publication with the objective of inspiring secondary school students to consider GCSE options that lead onto studying Science, Technology, Engineering or Mathematics at university.
The redesign needed to have a tactile and youthful feel to encourage and excite pupils to pick up the brochure and absorb the information. Vibrant photography combined with the introduction of a script font allowed us to achieve a fresh look whilst remaining true to the vision of the university’s brand.