March 2019

Capital Concrete

A trusted and valued new brand


One of our long-standing clients Brett Group invited us to pitch for the design of a brand identity and supporting marketing material for a new ready-mix concrete company called Capital Concrete.

We designed a new brand identity for this new company to ensure it is positioned to succeed in a very competitive London market. The tone of voice needed to combine the independence, reputation and values (service, quality and trust) of Brett Group.

Creating an overall branding with ‘trusted independent’ space in mind. As a fresh and contemporary company, the brand visually needs to transcend all media and have maximum impact across all material.

“The brand has been very well received by our customers, in particular the Hero trucks are a real success. We couldn’t have done it without you guys, your patience, advice, expertise and creative flair were second to none and we would thoroughly recommend you to anyone.”
Paula Gray, Capital Concrete.

IMG_1913 6118_Capital_Concrete_LOGO_Colour_50mm_V1



Creative Triangle have just launched a series of 4 campaigns to remind colleagues at Heathrow of the benefits of their Digital Workplace and to highlight the user-friendly apps that help colleagues use the cloud more effectively and communicate better. We applied the existing character illustrations to real backdrops to create a more engaging feel and used puns within the headlines to make them more memorable. The posters introduced apps which are available on Heathrow’s intranet site.