15.04.09
Heathrow Commuter has landed
When the world’s leading airport company asked us to help it encourage the 72,000 employees who work at Heathrow to make a greener way to work, we immediately rose to the challenge.
Almost 72% of the employees at Heathrow drive to work alone, in a bid to help reduce this figure we came up with a two-year marketing strategy that included a new brand called Heathrow Commuter and a stand alone website that employees can access to find out about alternative ways they could travel to work. The website offers a series of tools for employees, including a way to find colleagues in their local area who also want to car share, a series of information pages about various greener public transport options and a door to door journey planner.
The website is now up and running, and the first stage of the marketing campaign will go live in June. This will focus on the benefits of car sharing and will involve posters displayed in restrooms and catering areas, registration exhibition kits, employee newsletters and magazines.
We will also be working with a variety of stakeholders on the project including British Airways, American Airlines, World Duty Free and numerous other companies to ensure this campaign attracts as many commuters to Heathrow as possible.
15.04.09
Gatwick goes green
The success of our Heathrow Commuter project has led to us being chosen by
London Gatwick Airport for a similar venture.
We were asked to come up with a series of creative ideas that would encourage more employees to car share. The creative had to be dynamic as it would be used for all sorts of promotional literature including posters, DL leaflets, car park banners and exhibition panels. We decided on three campaign messages: ‘It’s easier than you think,’ ‘fill up with more than just fuel’ and ‘could you pick up someone else?’
We’ve also created some impressive merchandise that employees will receive once they’ve registered with the scheme. This includes tax disc holders, cards featuring the slogan ‘don’t forget who you are sharing with’, window stickers and trolley coins.
We’re responsible for measuring and monitoring the success of this campaign over the coming months, so we’ll keep you posted on its progress!
15.04.09
University challenge
We are delighted to announce that we’re now working with the University of Lincoln on some really exciting new projects.
There were several things that determined our success with this project – namely our friendly team (we try our best to be nice!) and the fact that we thought outside the box when it came to the creative brief. That’s not to say that we came up with some outlandish ideas, but instead we showed originality, while working within the university’s existing brand guidelines.
Our first project includes a campaign to promote a forthcoming University open day which will involve the creation of flyers and a poster targeted at new admissions.
We are also working on the University’s newsletter, Uni-Life, which will be targeted at prospective students.
We’re really pleased to be working with such a prestigious and forward thinking University, and we hope that this is the start of an enjoyable and long lasting working relationship.
15.04.09
Skills that stand out
There’s something very inspiring about companies like the Learning and Skills Council, so when we found out that we’d won a place on the Marketing and Communications framework roster for the supply of design and print for three regional offices we were really rather proud of ourselves.
We tendered for a place on the design and print contract back in June 2008 following a notice in the Official Journal of the European Union (OJEU).
This new framework roster will also allow us to build on our working relationship with the Learning and Skills Council for whom we have in the past produced
all health and safety communications as well as design concepts and
interactive designs for the organisations’ Apprenticeship programme and its
‘Skills at Work’ project.
15.04.09
Another successful project for PTS
We have just completed the design for a new bathrooms brochure for Plumbing Trade Supplies (PTS), the domestic division of The BSS Group plc. The 104 page brochure showcases the latest range of bathrooms and accessories available across all 300 PTS UK branches.
We’ve been working with PTS for over two years, creating many different corporate and product specific publications, and we have to say that the bathrooms brochure has been the most exciting project to date.
Because this literature is aimed at the end user rather than trade customers, we’ve been able to push the boat out with the creative, resulting in a really fresh, contemporary brochure that effectively positions PTS as one of the leading distributors of plumbing, heating and sanitaryware in the UK.
15.04.09
New website for IOSH
It’s been months in the making, but the new IOSH risk assessment route finder website is now live!
Launched at the recent IOSH 2009 conference, the website is a free and simple guide to help any organisation check how they manage business risks.
The website contains over 60 pages of information which is targeted at helping businesses identify hazards they face and the changes they need to make to deal with them. It also contains a whole host of interactive PDFs that allow the user to complete questionnaires and complete their own risk assessment.
IOSH is Europe’s premier organisation for health and safety professionals, boasting over 35,000 members; so this project was a really big deal for us. We’re proud to have been involved and look forward to future projects with this well-respected company.
15.04.09
I-Volunteer Awards is preparing for lift off
Winning repeat business really is a mark of our success, so we were over the moon when leading airport company BAA chose us to create the marketing collateral for its 2009 I-Volunteer Awards for the second year running.
The I-Volunteer Awards is an annual employee volunteering programme where employees of the company are recognised for their volunteering and fundraising achievements. Each applicant receives a donation just for applying, and there’s the opportunity to win up to £5,000 for their nominated charity.
Last year’s I-Volunteer campaign was an unprecedented success, with BAA receiving the most applications in its five year history. This year we have freshened up the design, and we’ve also created an interactive PDF for applicants to complete, rather than producing a printed version.
There’s still a lot to be done – we’re currently working on posters, a PowerPoint presentation, production of the awards themselves and a whole host of marketing literature. We’ll let you know how it goes!
15.04.09
Sticking to successful brands
Having recently developed a Blu-Tack Pink limited edition promotion with Blu-Tack for its breast cancer campaign, we were commissioned again to create a bespoke design in conjunction with Marie Curie Cancer Care.
With Bostik having changed the colour of Blu-Tack to the brilliant yellow featured in the Marie Curie logo, we needed to replicate this vibrancy across the packaging, dumpbins, leaflets and banners encouraging buyers to make a daffodil in celebration or memory of someone special.
The design needed to incorporate the infamous Blu-Tack branding with that of Marie Curie, ensuring that all guidelines were adhered to whilst still shouting creativity and spurring interest.
This promotion was launched in time for the Great Daffodil Appeal.
15.04.09
Blooming marvellous!
We are excited to have recently won a pitch to design and develop the Leicester in Bloom ’09 summer campaign, for Leicester City Council.
With such high profile city involvement our brand needed to portray the message that having received the silver gilt award in 2008, the City was ‘Going for Gold’ in 2009. Leicester City is also host to the UK Special Olympics in 2009, so it was important that we promoted this momentous event within our Bloom creative.
Our logo design is based on a medallion which encompasses the competitive elements of both Special Olympics and Leicester in Bloom, whilst the strapline ‘Growing for Gold’ plays on the message that is key to the Leicester in Bloom competition. Using Special Olympic colours in further creative material brings these two big occasions together perfectly.
Our brand will appear on adverts, leaflets, posters, adshells, street banners throughout the city and taxis, so keep your eyes peeled!