Constructing a brand
When Coillte Panel Products decided to reposition their organisation and change their name to MEDITE SMARTPLY, a collaboration of their market leading product names, we were delighted to be asked to produce their new identity , guidelines and subsequent marketing communications.
Having worked with MEDITE SMARTPLY for four years, our designers were confident they could produce a fresh and innovative brand that would position the company and its products correctly as an innovator in the timber industry.
The end result is a contemporary and bold brand identity that repositions the organisation as manufacturers of world class MDF and OSB boards. We’ve completed a set of brand guidelines for the full suite of MEDITE and SMARTPLY’s innovative timber products that include new logotypes and their usage, stationery, typography and colour palettes. We are now working on product sample folders before moving onto new datasheets.
Fancy a take away?
Evolving from an advertisement concept created for Coillte, Creative Triangle have recently developed a direct marketing campaign directed towards 500 UK demolition contractors and hoarding specialists. Specifically selling SmartPly SiteProtect product, the concept behind the mailing was to promote SiteProtect’s core competence of being ready prepared site hoarding to take away. Housed in a traditional take away box, the recipient received a wallet promoting the save time, save money idea together with a product sample and a leaflet promoting the benefits of being able to reduce labour costs as the site hoarding is ready to paint.
We are eagerly awaiting the sales results for the campaign but initial feedback from recipients has been favourable both to the product and also to the innovative mailing they received.
Launching across Europe
Coillte Panel Products are part of Coillte, an innovative and sustainable Irish forestry and forest products company. We were delighted to have been approached to help launch their panel product brands, Medite and SmartPly, across Europe. We have designed and artworked several advertisements for trade press (building and construction magazines) in a range of different languages for a host of different products. Following the success of the advertisement campaign, Coillte have asked us to create the marketing material for the European Panel Federation AGM (for which Coillte are the host) – it includes a brochure, exhibition equipment, event programme and signage.