Celebrating one year of partnership with Jason Atherton
To mark the first anniversary of the collaboration between Michelin-starred chef Jason Atherton and Heathrow’s premium airport service ‘Heathrow VIP’, Creative Triangle were asked to design and produce a suite of luxury celebration cards, recipe cards and exclusive miniature cake boxes. The recipes – extracts from Atherton’s ‘Social Sweets’ book – were for his renowned eclairs, financiers and tea cakes.
The items, all in Heathrow VIP’s signature black stock and finished with silver foil blocking, needed to enhance Heathrow VIP’s philosophy of offering a unique and personalised experience by highlighting that it’s the ‘little touches’ that make it a memorable experience.
Creative Triangle were delighted to be asked by Heathrow VIP to produce invitations, menus and various other materials to help launch their collaboration with Michelin starred chef Jason Atherton.
Sophisticated, subtle and refined
Heathrow VIP, the airport’s premier service, tasked Creative Triangle with their re-launch event email invitations, gift bags and merchandise, event banners and promotional film. The collateral needed to promote Heathrow VIP’s services as luxurious and exclusive and echo their philosophy of providing a personal and seamless airport experience. Producing branded moleskin notepads, high end trident pens with a matt finish, housed with the VIP brochure in a gift bag that had a UV spot logo to finish. The promotional video, showcased on screens at the re-launch event at The May Fair Hotel and also on the chauffeur car screens, utilised imagery of the new lounges and descriptions of their offerings and key selling points.