To mark the Strategic Partnership between The Duke of Edinburgh’s Award and Heathrow Airport, we were asked to create a suite of marketing materials for an event at Terminal 5 attended by HRH The Earl of Wessex.
Elements created feature striking photography used within lantern banners; monoliths and informational brochures which were given to other specially invited businesses encouraging their involvement in DofE; our main focal point was the history gallery which showcased the history of the Heathrow and DofE Partnership.
Communicating change effectively
We were asked to communicate to a range of audiences the changes to the rail network at Heathrow, when TfL Rail replaced Heathrow Connect between Heathrow Terminals 2, 3 & 4 and London Paddington. The communications needed to be clear and simple, highlighting that TfL and Heathrow Express tickets were different and that passengers and commuters now needed a ticket for terminal transfers. Calls and enquires from both passengers and commuting colleagues were lower than expected thanks to our effective communications.
Creative Triangle are thrilled to have been asked by the Health and Wellbeing Team at Heathrow to help launch ‘Babylon’. This free, new colleague service is an app that offers 24 / 7 health information and the ability to consult with a GP on a mobile phone.
Using the shape of a heart – our quirky approach gives the information booklet huge standout; and our simple step-by-step guide helps colleagues through the registration process.
Rebecca Corris, Senior Project Manager for the Health and Wellbeing Team at Heathrow said ‘The comms were a great help when raising awareness of the service; so much so that our initial sign up target was surpassed’.
Congratulations to our client Heathrow as MPs have backed plans to build a third runway.
Creative Triangle were delighted to have been asked by Heathrow to help celebrate T5’s 10th birthday. We created a birthday graphic which depicted the essence of T5 – this was turned into pin badges, a large format montage which collated images of T5 colleagues, even a Lego mosaic. We also supplied 3,500 cupcakes, bunting and balloons!
The event was a huge success which also saw the visit from a very special Royal.
Creative Triangle have been assigned the task of helping to develop Heathrow’s Agile working strategy by creating an identifier and graphic style, manager’s toolkit, line manager brochure, case study films and launch event to encourage employees to support and engage with the communications.
To help develop an environment and culture where colleagues are empowered to have more choice over when they work and the way in which they work we coined the campaign line ‘#WorkSmart: Agile working is smarter working’ alongside illustrations and a tickertape graphic to highlight the benefits of agile working.
Charity football tournament
Creative Triangle were delighted to have been asked to design and produce graphics for Heathrow’s first ever airport wide colleague football tournament. We produced several assets including branded footballs, t-shirts, flags, an official match day programme and more.
The event, championed by the airport community, proved to be a huge success raising over £7,000 for the Duke of Edinburgh award.
To create a fun, engaging and interactive space for Heathrow’s Terminal 5 ‘High5!’ security training programme, Creative Triangle brought the community garden theme into the training room – playing on the idea of growth and development.
The design featured garden graphics for the walls, bees featured on the display to highlight Heathrow’s honey which is now sourced in over 7 locations at the airport, contravisions for the windows, artificial grass for the floor and inspirational imagery for the doors.
To compliment the motivating environment, Creative Triangle also produced merchandise including pin badges, pens, notepads and more. Feedback from the attendees so far include ‘imaginative and thought provoking’, ‘great design’ and ‘fun, interactive and engaging’.
Driving permanent change
To improve safety and wellbeing within Baggage at the airport, Heathrow commissioned Creative Triangle to design a manual handling poster campaign – raising awareness, educating and driving permanent change. With consideration of research into baggage handlers’ attitudes, Creative Triangle developed an emotive, impactful and memorable poster campaign, through the use of bold imagery and personal straplines mixed with practical advice.
VAT Refund by Appointment is a joint venture between Travelex and Heathrow which will make it easier for passengers to reclaim VAT on their shopping. Last month luxury retailers were invited to a private launch to hear about the VAT Refund by Appointment service. Our exclusive design for the B2B email invite, brochure and short presentation film has already successfully enticed retailers to pre-book appointments for their customers.
Stuck in the wrong lane?
Raising awareness of Heathrow’s Employment and Skills Academy by designing a range of striking lorry graphics for their distribution trailers.
Heathrow’s New ‘Take Onboard’ Service
We were delighted when Heathrow asked us to help deliver their ‘Take Onboard’ service, which launched the 1st week of January 2017.
The look and feel of the Take Onboard identifier needed to be on brand, eye catching and simple to promote the new service with the participating food retailers within the Terminals. The suite of collateral included Digital Animation for live screens and website, Strut Cards, Shelf Wobblers and Table Cards.
We are very proud to have been involved with the launch of Heathrow’s first airport Garden Gate – made up of 1680 living plants – at Terminal 3! The Garden Gate will be trialled for the next 6 months and if it’s successful, Heathrow will explore implementing more across the airport.
Watch their timelapse video of this installation being brought to life, here:
Ingredients for Success
Creative Triangle helps to launch the UK’s first Sustainable Restaurant Association guide for an airport – ‘Ingredients for Success’.
The design of the guide needed to echo the focus areas of the content – sustainability and being responsible. Central to the design was the production process and materials used. To promote sustainability, laser etching was used instead of traditional print processes. The folder was created without ink and the associated chemicals and is one of the first ring binder promotions produced using this method.
All the materials used were 100% recyclable and reusable. A folder was used rather than a book as this will allow the product to be updated sustainably by only needing to reprint the areas that require updating. As well as being strongly focused on sustainability, the design needed to sit in line with a range of different brands and had many different stakeholders.
Heathrow commissioned Creative Triangle to create the look and feel for their Retail Business Partner Conference which took place last week at the BAFTA headquarters. The overarching theme was ‘Transforming Performance through Service’. Our design concept, which incorporated all the elements of retail at Heathrow, was then applied to the invitation and exhibition panels throughout the conference.