Creative Triangle have been assigned the task of helping to develop Heathrow’s Agile working strategy by creating an identifier and graphic style, manager’s toolkit, line manager brochure, case study films and launch event to encourage employees to support and engage with the communications.
To help develop an environment and culture where colleagues are empowered to have more choice over when they work and the way in which they work we coined the campaign line ‘#WorkSmart: Agile working is smarter working’ alongside illustrations and a tickertape graphic to highlight the benefits of agile working.
Charity football tournament
Creative Triangle were delighted to have been asked to design and produce graphics for Heathrow’s first ever airport wide colleague football tournament. We produced several assets including branded footballs, t-shirts, flags, an official match day programme and more.
The event, championed by the airport community, proved to be a huge success raising over £7,000 for the Duke of Edinburgh award.
To create a fun, engaging and interactive space for Heathrow’s Terminal 5 ‘High5!’ security training programme, Creative Triangle brought the community garden theme into the training room – playing on the idea of growth and development.
The design featured garden graphics for the walls, bees featured on the display to highlight Heathrow’s honey which is now sourced in over 7 locations at the airport, contravisions for the windows, artificial grass for the floor and inspirational imagery for the doors.
To compliment the motivating environment, Creative Triangle also produced merchandise including pin badges, pens, notepads and more. Feedback from the attendees so far include ‘imaginative and thought provoking’, ‘great design’ and ‘fun, interactive and engaging’.
Driving permanent change
To improve safety and wellbeing within Baggage at the airport, Heathrow commissioned Creative Triangle to design a manual handling poster campaign – raising awareness, educating and driving permanent change. With consideration of research into baggage handlers’ attitudes, Creative Triangle developed an emotive, impactful and memorable poster campaign, through the use of bold imagery and personal straplines mixed with practical advice.
VAT Refund by Appointment is a joint venture between Travelex and Heathrow which will make it easier for passengers to reclaim VAT on their shopping. Last month luxury retailers were invited to a private launch to hear about the VAT Refund by Appointment service. Our exclusive design for the B2B email invite, brochure and short presentation film has already successfully enticed retailers to pre-book appointments for their customers.
Stuck in the wrong lane?
Raising awareness of Heathrow’s Employment and Skills Academy by designing a range of striking lorry graphics for their distribution trailers.
Heathrow’s New ‘Take Onboard’ Service
We were delighted when Heathrow asked us to help deliver their ‘Take Onboard’ service, which launched the 1st week of January 2017.
The look and feel of the Take Onboard identifier needed to be on brand, eye catching and simple to promote the new service with the participating food retailers within the Terminals. The suite of collateral included Digital Animation for live screens and website, Strut Cards, Shelf Wobblers and Table Cards.
We are very proud to have been involved with the launch of Heathrow’s first airport Garden Gate – made up of 1680 living plants – at Terminal 3! The Garden Gate will be trialled for the next 6 months and if it’s successful, Heathrow will explore implementing more across the airport.
Watch their timelapse video of this installation being brought to life, here:
Ingredients for Success
Creative Triangle helps to launch the UK’s first Sustainable Restaurant Association guide for an airport – ‘Ingredients for Success’.
The design of the guide needed to echo the focus areas of the content – sustainability and being responsible. Central to the design was the production process and materials used. To promote sustainability, laser etching was used instead of traditional print processes. The folder was created without ink and the associated chemicals and is one of the first ring binder promotions produced using this method.
All the materials used were 100% recyclable and reusable. A folder was used rather than a book as this will allow the product to be updated sustainably by only needing to reprint the areas that require updating. As well as being strongly focused on sustainability, the design needed to sit in line with a range of different brands and had many different stakeholders.
Heathrow commissioned Creative Triangle to create the look and feel for their Retail Business Partner Conference which took place last week at the BAFTA headquarters. The overarching theme was ‘Transforming Performance through Service’. Our design concept, which incorporated all the elements of retail at Heathrow, was then applied to the invitation and exhibition panels throughout the conference.
As part of the airport’s ‘Responsible Heathrow’ action plan they will be installing over 135 more electric vehicle chargers to help shift greater numbers of vehicles used on and around the airport to electric power. To promote Heathrow’s commitment to reduce emissions and become the most environmentally responsible hub airport in the world, Creative Triangle were asked to clad several electric vehicles with ‘I’m electric’ graphics to be used across the campus – both airside and landside.
Heathrow asked Creative Triangle to produce an overall design concept for a brand new Airside Operations Facility that offers a number of new facilities for both staff and visitors. The project included choosing soft furnishings and ensuring all concepts fitted within the Airside and overall Heathrow branding style.
The result is a bright, clean and professional interior that is ready to handle a busy day that Airside Heathrow demands. Using a mixture of Airside graphics, photos, maps and historic timelines, the building acknowledges Heathrow’s successful past whilst looking very much to the exciting future.
For visitors who complete one of the extensive Airside training packages there is a flexible training room and driver simulator rooms. For staff, there are over 250 lockers (2 per person), a drying room, a rest room and kitchen that provides a relaxing area airside. There are also office spaces for all airside duty staff via 26 desks and a series of meeting and conference rooms for day to day meetings or for more specific airside crises.
Infographics keep everyone in the loop
To make sure the Heathrow community were informed about every step in a series of phased airline moves into its new Terminal 2 : The Queens Terminal, Heathrow asked Creative Triangle to package the information in the most accessible format we could produce. We created a simple infographic and a handy guide to be emailed a week ahead of each move. The infographics were so well received, Heathrow added them to its Facebook page and extended the concept to other airline moves and projects.
Terminal 2 : The Queen’s Terminal is now open
Over the last 3 years Creative Triangle have been working closely with Heathrow to create a variety of collateral in preparation for the new Terminal 2. We started off by creating internal maps of all levels and developing airside maps showing the location of the new terminal. We also created early stakeholder engagement and safety campaigns during the build, trial volunteer recruitment, employee induction experiences and finally produced a host of familiarisation guides; all fitting in with a bespoke T2 communications style.
The familiarisation guides aim was to make sure all new starters were fully conversant with the new terminal. This is a key success factor in the smooth opening and day-to-day running of T2.
Creative Triangle created all 26, department specific, familiarisation guides, which varied from a simple pocket sized z-card to a detailed 200 page technical document including an introduction to T2, detailed, fold out maps and health and safety information.
Now Terminal 2 is open, Creative Triangle are closely involved with the comms surrounding the gradual airline moves into the terminal over the next 6 months.
Her Majesty the Queen has made it official – Heathrow’s Terminal 2 : The Queen’s Terminal is now open.