Turn limes into lolly…
We’ve been very busy working with Leicester City Council on the pioneering Food Enterprise Workshop.
The Food Enterprise Workshop is an innovative new project, funded through the Working Neighbourhoods Fund and the European Regional Development Fund. Their aim is to provide workshops with professional supervision, guidance and support to individuals from Leicester – a broad and multicultural City – who are interested in starting their own food businesses.
Based at Leicester Indoor Market they have a purpose built workshop equipped with catering facilities. They offer free workshops which cover legalities, business basics, marketing and food hygiene and provide the opportunity to trail your food business in a market environment. We created a fresh new identity and brand for the project, something which appeals to the diverse target audience and is easily applied to a multitude of platforms. Importantly we designed a crisp enough identity to really stand out against the loud, vibrant, crowded market environment in which it is situated.
We have designed a series of posters which play on the idea of turning food into profit for example ‘turn limes into lolly’. We have also created workbooks, wall graphics and a website. We used vivid images of texture-rich ingredients such as chillies and mussels throughout the campaign to attract attention and play upon the senses of any budding food entrepreneur, from baker to Indian chef, Jamaican cook to preservist.
Head down to the Indoor Food Hall at Leicester Market or visit www.thefoodworkshop.co.uk to have a look!
Strategic Regeneration Area brochure
Our carefully designed Strategic Regeneration Area brochure for the Leicester City Council finally went to print and this high profile brochure detailing regeneration projects even made the East Midlands News. Feedback from both the client and stakeholders has been very positive – Rob Hincks, LCC Project Manager said “We are all delighted with the finished product, it really helps us to ‘talk-up’ Leicester and give the city the positive image it deserves” but the final comment from the East Midlands News presenter tops it all – ‘It even smells nice’.
The launch – Reducing Re-offending
As part of Safer Leicester Partnership’s work on Reducing Re-offending, Leicester City Council asked us to create an interactive website. The ‘Reducing Re-offending Active Learning Tool’ follows a timeline of ‘blue-print’ re-offender Craig Morrison’s life, from his early years through to present day. The tool kit highlights influencing factors in Craig’s life and offers interventions and statistics about re-offending. The website will go live this month with the official launch event taking place today!
See the the Reducing Re-offending Active Learning Tool
Graffiti is a Crime
A crackdown on graffiti in Leicester was launched in July by Leicester City Council urging local people to help wipe graffiti out. We were delighted to be chosen by Leicester City Council to produce the design work to support this campaign. The design work focussed on the fact that graffiti is a criminal offence and the objective was to encourage the general public to report it, through Leicester City Council’s customer services direct line.
We produced gritty, bold and eye-catching graphics. The design work purposely emulated the style of graffiti, so to emphasise the problem. To urge people to take action against graffiti the design work had to be striking and noticeable. The aim was not only to draw attention to the problem of graffiti in certain areas of Leicester but also to promote how we can tackle it.
The ‘Graffiti is a Crime – Seen it? Report it’ campaign is on the side and back of buses, banners, posters and billboards around those areas of Leicester where graffiti is a problem. They provide a telephone number for the public to report graffiti – making it easy for people to take action against the issue.