Bright, clean and fresh
Creative Triangle recently created the graphics for Medipal’s stand at the Infection Prevention Society’s 2017 exhibition. The stand needed a bright, clean and fresh design for instant impact. The simple messaging helped to inform and attract potential clients and partners to find out more about Medipal’s revolutionary infection prevention range of products.
Key product information at a glance
Having worked with Pal International for over 3 years on all of their marketing materials, Creative Triangle were asked to develop bespoke training packs for their MEDIPAL® wipes range. These packs include how and where to use the products, product information sheets, key features & benefits and safety data sheets for 5 different product areas. The information needed to be presented in an easy to read manner, colour coded and broken up with illustrations to allow the end-users, mainly NHS employees, to read at a glance the key product information including safety data as well as facilitate staff training.
Pal International, market leaders in disinfectant & cleaning wipes, hygiene workwear and chefs’ headwear, have commissioned a new corporate brochure. The brochure needed to be internationally appealing so to stand up against and have presence amongst Pal’s competitors in the industry. The company’s global image was displayed through an embossed map made from circles with silver foil blocking highlighting Pal’s global presence.
Creative Triangle were also appointed to direct a photo shoot for the brochure including product shots, team shots and also staff working in situ in their factory. The brochure’s clean, bold design reflects the company’s core values; innovation, customer focus and research & development.
Successful pitch for new client
Creative Triangle beat off stiff competition from local and national design agencies to win the project to deliver brand development, marketing materials and a new website for the multinational brand leader Pal International.
We will be working towards the launch of Medipal, an innovative range of healthcare infection prevention products which Pal International will be launching to the NHS in spring 2013.
Alex Brucciani, Managing Director of Pal International said “We’re delighted to have Creative Triangle on board and are looking forward to working with them over the coming months. Our team was impressed at the work they had done in understanding our brand and work. It’s particularly important for Pal International to work with local businesses where we can, and we were thrilled to find an agency that fitted the bill in Leicester”.
“Winning this local contract was excellent news for us” said Jo McBean, owner of Creative Triangle. “It’s excellent to be working with Pal International, a key Leicestershire multinational business and the team is looking forward to helping the Medipal brand to grow”.