A personal approach
When RS Components, the global distributor for engineers, expanded and reorganised their sales team they needed to make sure that their clients were familiarised with both their dedicated key account managers and internal account managers. Creative Triangle were tasked with designing, printing and personalising a direct mail campaign which involved organising a photo shoot of all the account managers. The direct mailer needed to be simple and easy to absorb, selling the key benefits of the improved customer service and ordering process.
Claire Cox – RS Marketing Specialist UK&IRE said “Creative Triangle took my brief and came up with a pack that fitted my needs, it was compelling and has been well received by my internal sales department. It has been recognised by our customers and achieved our objective of seeing increased calls into our internal sales department, an all-round win win!”