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Creative Triangle – where design takes shape

You get more with Creative Triangle: big-brand experience, small-agency work ethic, straightforward value for money. There's no marketing jargon, just big ideas shaped to the needs of your brand and your audience.

We're easy to work with too. Not just because you'll know us all by name, but because we’ll all know your business as if it were our own. You'll feel like we're all part of the same team.

Our clients are as varied, colourful, and eager as we are: public and private, blue chips and start-ups. Why not give us a call? You'll be talking to people who speak your language.

Le-One (City Centre Management)

Leicester: The Ultimate Guide


If you live in or around Leicestershire then you may have already seen the latest project we’ve been involved in – ‘Leicester: The Ultimate Guide 2011’. After a successful pitch to Le-One (City Centre Management), we were asked to create the initial design and guidelines for this booklet, which is filled with eye catching imagery and vibrant colours. This 132 page booklet was delivered to over 47,000 houses across Leicestershire and 3,000 businesses in Leicester promoting all that is fabulous about Leicester City Centre.

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Creative Triangle

Short-list announced


The short-lists have been announced for Design Week & Marketing Week’s ‘The Blade Awards 2011′ … and Creative Triangle are delighted to announce that we have been short-listed in the Design category for Lafarge’s ‘A journey of discovery’ book! The Blades are a creative award scheme judged solely by clients, and review creative execution. The judging panel looks for memorable creative communications and appraises how brilliant ideas can achieve brand buzz and brand vitality.

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Something more concrete…


The first edition of Lafarge Readmix’s quarterly internal newsletter needed to enthuse and inspire and Creative Triangle, having a vast amount of experience in designing newsletters and magazines, were straight on the job! The aim of having a newsletter dedicated to the Readmix sector of Lafarge was to encourage the nationwide teams to share stories and connect with each other.

We created a template for the newsletter that was both readable and exciting. We balanced the longer feature stories with shorter ‘Did you know…?’ snippets and images for accessibility – even if the reader only had time to skim read the newsletter they would still be able to absorb some of the content.

The newsletter has just been sent out to over 400 of Lafarge’s staff and we are looking forward to the next one!

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University of Lincoln

Postgraduate campaign


‘Think past our brand guidelines…reach a vast audience…inspire the unknown’ were all part of the University of Lincoln’s recent brief for the design of their new marketing literature aimed at prospective postgraduate students. Postgraduate students are probably the hardest audience for the University to market itself to – having the largest age range, coming from a mix of different backgrounds and all having different life experiences. We were given the task of producing a poster and a postcard advertising the University’s Postgraduate Open Days. The collateral needed to inspire, motivate and encourage prospective postgraduate students, through the use of uplifting imagery and colours we have created a design that rings positivity and freedom.

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PTS (Plumbing Trade Supplies)

Buying Solutions


We have recently completed a new A4 brochure for PTS, Plumbing Trade Supplies. The new brochure is titled ‘Buying Solutions Supplier’ and has been produced to target social housing providers / buyers to illustrate the massive range of products available through the PTS network. This 80 page sales brochure involved collating information from 30 of PTS’ suppliers and artworking the varying amounts of text and images into a consistent design throughout. PTS will be using this new brochure as an important sales and reference tool for social housing landlords and public sector customers to use via the Buying Solutions EU Compliant Framework Agreement.

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Heathrow Airport

Congratulations to Heathrow Commuter


We would like to congratulate our client, Heathrow Commuter for their recent success at the London Transport Awards. Heathrow Commuter, Heathrow’s airport sustainable travel team, won the Excellence in travel information and marketing award for their Save 75% off Heathrow Connect campaign – for which Creative Triangle designed the supporting material.

The campaign was described by judges as having ‘impressive results from a comprehensive marketing strategy’.

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Heathrow Airport

Half Price Fuel


Heathrow Commuter, Heathrow Airport’s sustainable travel team, launched a car share campaign in March promoting ‘Half Price Fuel’. Heathrow has the largest car share scheme in Europe but still find that a savings message is the most affective way to generate awareness and recall amongst the 76,000 employees who are the potential target.

Our challenge was not only to come up with a memorable way of communicating ‘Half Price Fuel’ but to roll the concept out across lots of other mediums that would help to generate registrations to the scheme.

Our approach focused on creating a headline and graphic that worked like an illustration, it gave us a presence in print that we were able to scale up and down for online promotions on intranets, screens and emails and ultimately at registration events in the four terminals, which resulted in just over 500 employees joining the scheme that month. We also launched a new call to action through this campaign – a text service. Monitoring responses will help to establish a preference for getting in touch for the next one.

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PTS (Plumbing Trade Supplies)

Bathrooms 2011


We have recently completed the design and artwork of PTS’ (Plumbing Trade Supplies) ‘Bathrooms 2011’ brochure. This is the 3rd year we have produced this successful brochure showcasing the latest range of bathrooms and accessories available across all 300+ PTS branches.

We developed a fresh, contemporary design for the A4 brochure, aimed at the end-user, that effectively positions PTS as one of the leading distributors of plumbing, heating and sanitaryware in the UK.

The 2011 brochure now includes prices for all products too. We have already received very positive feedback from the client and we are very proud of the finished product – an attractive and user friendly piece of sales collateral.

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A journey of discovery


We were recently commissioned by Lafarge, to design and print a limited edition book to compliment their stand at this year’s EcoBuild event. Lafarge built a spiral sculpture, made from sustainable construction materials, based on the Fibonacci sequence. The unique book, ‘A journey of discovery’, was written and designed to illustrate the power of the Fibonacci sequence and how this relates everything we do back to nature.

Through the use of beautiful images, delicate graphics and emotive copy lines we created a striking and enticing book which accentuates the significance of sustainability to Lafarge. We layered graphics over images of natural scenery to emphasise how the Fibonacci pattern is at the core of nature.

As sustainability was key to this project, the book has been printed on 100% recycled uncoated paper. The covers are made of unlined grey board, chosen to emulate the materials used within the spiral sculpture. The title of the book has been crushed into the grey board cover – subtle and tactile, giving emphasis to the book’s central topic; nature.

To emphasise the uniqueness of the each book we personalised every one by stamping it with its own number, from the Fibonacci sequence of course! To finish the book, we added a wrap around cover – hinting at the contents and pulling the variety of imagery together.

As well as the book, we designed promotional event material such as invites, graphic panels, seating plans and table cloths.

The client was delighted with the final book, referring to it as a “stunning keepsake, part of EcoBuild history”.

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Leicester City Council

Strategic Regeneration Area brochure


Our carefully designed Strategic Regeneration Area brochure for the Leicester City Council finally went to print and this high profile brochure detailing regeneration projects even made the East Midlands News. Feedback from both the client and stakeholders has been very positive – Rob Hincks, LCC Project Manager said “We are all delighted with the finished product, it really helps us to ‘talk-up’ Leicester and give the city the positive image it deserves” but the final comment from the East Midlands News presenter tops it all – ‘It even smells nice’.

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University of Lincoln

Applicant postcard


This week we have turned a project around for the University of Lincoln within seven days of receiving the brief. At the beginning of the week we pitched for the design and print of a postcard to be sent to all of the University’s successful applicants, inviting them to visit the Applicant Open Day. The University loved our design concepts and chose to develop a minimal, contemporary idea for the postcards – simple and eye-catching through the use of silver block finish. These postcards are to be personalised with the applicants’ name and address before being posted out to nearly 7,000 prospective students.

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New client – Lafarge


Last week we successfully pitched to a new client…world leaders in building materials, Lafarge. We are over the moon to be working with Lafarge on such an exciting and prestigious project. We won this project due to our competitive price, friendly approach, creativity and also the fact that we are able to turn this project around in line with their tight deadlines.

Watch this space for more information about this project…it is going to be an inspiring one!

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Creative Triangle

Prime Minister visits Creative Triangle


We were surprised (and excited!) to have a VIP visit our studio yesterday… the Prime Minister David Cameron! The PM was in Leicester talking to local businesses, and we were selected to have a one to one meeting with him. Jo, Carolyn and Neil were given the opportunity to talk to the Prime Minister about the business; he wanted to gain an understanding how Creative Triangle, as a relatively small company, had managed to thrive during the country’s recession. We were also given the chance to quiz the PM ourselves and he explained his plans to help small to medium businesses with new Government schemes. It was quite a surreal afternoon, having the Prime Minister on our sofa! The meeting was featured in the local and national press.

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The National Forest

Group Visitors Guide


We’ve just completed a 28pp A4 brochure for The National Forest which goes into detail about all of its facilities and amenities, providing an excellent resource when planning group visits such as school trips. By using lots of images, maps and illustrations, perfectly balanced with copy, we have created a really compelling brochure that promotes the natural beauty of the Forest as well as the educational and practical facilitates available. We have also provided pull-up displays and magazine advertisements to compliment the brochure.

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Creative Triangle

Spot the theme


We have just dispatched our CT desk calendars for 2011 – so they should be with you in time for the New Year! (If anyone didn’t receive one and would like one then please let us know).
Can you spot the theme?

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