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Creative Triangle – where design takes shape

You get more with Creative Triangle: big-brand experience, small-agency work ethic, straightforward value for money. There's no marketing jargon, just big ideas shaped to the needs of your brand and your audience.

We're easy to work with too. Not just because you'll know us all by name, but because we’ll all know your business as if it were our own. You'll feel like we're all part of the same team.

Our clients are as varied, colourful, and eager as we are: public and private, blue chips and start-ups. Why not give us a call? You'll be talking to people who speak your language.

Lafarge

The Big Sports Recipe Book

24/07/12

When James, Angela, Steve and David (the Winning Recipe Team) from Lafarge Aggregates & Concrete UK took part in the Million Makers Challenge to raise money for The Prince’s Trust, we were happy to lend them a helping hand.

The team created a 112 page Big Sports Recipe Book featuring recipes from sports stars such as Jenson Button, Colin Jackson, Rebecca Adlington and Steven Gerrard. Proceeds from the sale of the book will be donated to The Prince’s Trust.

We donated our time, design and project management skills; designing and artworking the book. The design and layout needed to be appealing, smart and easy to follow. Steve Lea, from the Winning Recipe Team, said: “Lafarge is proud to support The Prince’s Trust, a charity which is changing young lives every day. We hope our recipe book, created with the expertise of Creative Triangle, will prove a success and help us raise valuable funds for The Prince’s Trust.”

If you want to find out which meals our sports personalities associate with winning or if you fancy cooking a few sporty dinners during the London 2012 Olympic and Paralympic Games then please buy ‘The Big Sports Recipe Book’ and help us raise money for The Prince’s Trust!

Click here to buy the book from Bene Factum Publishing (If you buy from Bene Factum and The Prince’s Trust will get more money!)

Or buy the book from Amazon

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Leicester City Council

Turn limes into lolly…

26/06/12

We’ve been very busy working with Leicester City Council on the pioneering Food Enterprise Workshop.

The Food Enterprise Workshop is an innovative new project, funded through the Working Neighbourhoods Fund and the European Regional Development Fund. Their aim is to provide workshops with professional supervision, guidance and support to individuals from Leicester – a broad and multicultural City – who are interested in starting their own food businesses.

Based at Leicester Indoor Market they have a purpose built workshop equipped with catering facilities. They offer free workshops which cover legalities, business basics, marketing and food hygiene and provide the opportunity to trail your food business in a market environment. We created a fresh new identity and brand for the project, something which appeals to the diverse target audience and is easily applied to a multitude of platforms. Importantly we designed a crisp enough identity to really stand out against the loud, vibrant, crowded market environment in which it is situated.

We have designed a series of posters which play on the idea of turning food into profit for example ‘turn limes into lolly’. We have also created workbooks, wall graphics and a website. We used vivid images of texture-rich ingredients such as chillies and mussels throughout the campaign to attract attention and play upon the senses of any budding food entrepreneur, from baker to Indian chef, Jamaican cook to preservist.

Head down to the Indoor Food Hall at Leicester Market or visit www.thefoodworkshop.co.uk to have a look!

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Lafarge

Cool Concrete

26/04/12

Following on from the success of Lafarge’s Fibonacci inspired, limited edition book, which we designed to support their stand at the 2011 Ecobuild exhibition; We were very excited to have been invited to work with them on this year’s Cool Concrete exhibition.

More than a year ago Lafarge decided to build a life-sized representation of a concrete home based on the famous Barcelona Pavillion by Ludwig Mies van der Rohe. The stand demonstrates a practical solution for sustainable housing and informs buyers of the range of innovative products and materials that are available from their aggregates and concrete, asphalt and cement divisions.

Lafarge built their Cool Concrete house by abiding to their 20 rules of sustainable construction. We had a huge task ahead of us designing the brand identity, a thank you and a spiral bound VIP sketchbook which was designed to aid in planning building work from concept to reality. The internal and external exhibition graphics for the stand along with promotional materials and postcards were also part of this exciting design brief.

With nearly two hundred individually designed graphic elements in the Cool Concrete home, we ensured a clear and consistent style throughout emphasising the 20 rules. We wanted customers to interact with the house and the sustainable materials it had been created with. We designed fun graphics to create interest and applied these onto blinds, cushions and chalkboards, along with vinyl wall graphics depicting furniture to help the customer to visualise a real home.

The project was designed, art worked, manufactured and installed in just over two weeks!

We were delighted to hear that Lafarge have won the award for most sustainable stand by the UK Green Building Council at Ecobuild.
Check out the link below to photographer Tristan Poyser’s time lapse video of the Lafarge Cool Concrete home building constructed.

http://youtu.be/YSAH22Xrzwo

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University of Lincoln

Open Days

16/03/12

Following on from the success of the University of Lincoln’s Applicant Open Day postcard, we were asked to design and print a leaflet summarizing the University’s assets. The University requested an enticing piece of collateral to hand out at their Open Days and Higher Education fairs. We developed the same minimal, contemporary design of the postcards, with a silver block finish. We were also asked to design and produce 15 pull up banners and apply a silver, mirrored effect vinyl to the banners to compliment the design of the postcard and leaflet.

As we have worked with the University of Lincoln for many years we have a good understanding of their corporate identity and the style and tone to be captured within their literature. The strong working relationship we have with the University means we are able to turn projects, like this one, around quickly and efficiently – exceeding the client’s brief and coming in on budget (if not under!).

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PTS (Plumbing Trade Supplies)

Renewables

27/09/11

PTS has been an advocate of renewable energy technology for a number of years and opened its dedicated renewables branch in 2008, the first facility to use working displays to educate installers. With the evolution of the renewables market in the UK, PTS are now leading the way in the supply of renewable energy products direct to its customers. PTS decided it was about time they updated their marketing collateral to illustrate the diverse range of renewable products they stock, which are available within their 300 branches.

The new Renewables guide is the first PTS brochure to solely promote Renewable and Sustainable Energy products. We designed a 56 page A4 product guide depicting products which are available under section headings such as ‘Solar Thermal’ and ‘Rainwater Harvesting’. This involved collating and artworking information from over 30 of PTS’ suppliers. Using emotive imagery to represent the different elements, together with product images and product features and benefits, this clear and concise brochure offers a great overview of PTS’ Renewables offering. This brochure will be used as a key sales tool for branches to use to help sell and advise on the various renewable ranges.

The BSS Group is established as one of the UK’s leading companies supplying both the industrial and domestic markets with heating, plumbing, process and mechanical services equipment. Plumbing Trade Supplies forms part of the Domestic Division of The BSS Group and have always supplied a comprehensive range of bathroom, heating and plumbing products to a wide range of customers.

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Heathrow Airport

I’m making T2 a success by…

06/09/11

We have been asked by Heathrow Airport to create a set of internal stakeholder communications to create a buzz of excitement and engage them in the redevelopment of Terminal 2. Initially we have designed a bi-monthly newsletter, ‘T2 Taking shape’, which has been emailed to staff outlining the construction programme and key milestones for the project. Following this we designed a series of posters which depict staff’s individual involvement in the T2 project. Three of these poster designs, along with matching tent cards, have just been printed and will be circulated throughout Heathrow.

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Le-One (City Centre Management)

Leicester: The Ultimate Guide

14/07/11

If you live in or around Leicestershire then you may have already seen the latest project we’ve been involved in – ‘Leicester: The Ultimate Guide 2011’. After a successful pitch to Le-One (City Centre Management), we were asked to create the initial design and guidelines for this booklet, which is filled with eye catching imagery and vibrant colours. This 132 page booklet was delivered to over 47,000 houses across Leicestershire and 3,000 businesses in Leicester promoting all that is fabulous about Leicester City Centre.

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Creative Triangle

Short-list announced

08/07/11

The short-lists have been announced for Design Week & Marketing Week’s ‘The Blade Awards 2011′ … and Creative Triangle are delighted to announce that we have been short-listed in the Design category for Lafarge’s ‘A journey of discovery’ book! The Blades are a creative award scheme judged solely by clients, and review creative execution. The judging panel looks for memorable creative communications and appraises how brilliant ideas can achieve brand buzz and brand vitality.

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Lafarge

Something more concrete…

28/06/11

The first edition of Lafarge Readmix’s quarterly internal newsletter needed to enthuse and inspire and Creative Triangle, having a vast amount of experience in designing newsletters and magazines, were straight on the job! The aim of having a newsletter dedicated to the Readmix sector of Lafarge was to encourage the nationwide teams to share stories and connect with each other.

We created a template for the newsletter that was both readable and exciting. We balanced the longer feature stories with shorter ‘Did you know…?’ snippets and images for accessibility – even if the reader only had time to skim read the newsletter they would still be able to absorb some of the content.

The newsletter has just been sent out to over 400 of Lafarge’s staff and we are looking forward to the next one!

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University of Lincoln

Postgraduate campaign

21/06/11

‘Think past our brand guidelines…reach a vast audience…inspire the unknown’ were all part of the University of Lincoln’s recent brief for the design of their new marketing literature aimed at prospective postgraduate students. Postgraduate students are probably the hardest audience for the University to market itself to – having the largest age range, coming from a mix of different backgrounds and all having different life experiences. We were given the task of producing a poster and a postcard advertising the University’s Postgraduate Open Days. The collateral needed to inspire, motivate and encourage prospective postgraduate students, through the use of uplifting imagery and colours we have created a design that rings positivity and freedom.

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PTS (Plumbing Trade Supplies)

Buying Solutions

16/05/11

We have recently completed a new A4 brochure for PTS, Plumbing Trade Supplies. The new brochure is titled ‘Buying Solutions Supplier’ and has been produced to target social housing providers / buyers to illustrate the massive range of products available through the PTS network. This 80 page sales brochure involved collating information from 30 of PTS’ suppliers and artworking the varying amounts of text and images into a consistent design throughout. PTS will be using this new brochure as an important sales and reference tool for social housing landlords and public sector customers to use via the Buying Solutions EU Compliant Framework Agreement.

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Heathrow Airport

Congratulations to Heathrow Commuter

03/05/11

We would like to congratulate our client, Heathrow Commuter for their recent success at the London Transport Awards. Heathrow Commuter, Heathrow’s airport sustainable travel team, won the Excellence in travel information and marketing award for their Save 75% off Heathrow Connect campaign – for which Creative Triangle designed the supporting material.

The campaign was described by judges as having ‘impressive results from a comprehensive marketing strategy’.

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Heathrow Airport

Half Price Fuel

27/04/11

Heathrow Commuter, Heathrow Airport’s sustainable travel team, launched a car share campaign in March promoting ‘Half Price Fuel’. Heathrow has the largest car share scheme in Europe but still find that a savings message is the most affective way to generate awareness and recall amongst the 76,000 employees who are the potential target.

Our challenge was not only to come up with a memorable way of communicating ‘Half Price Fuel’ but to roll the concept out across lots of other mediums that would help to generate registrations to the scheme.

Our approach focused on creating a headline and graphic that worked like an illustration, it gave us a presence in print that we were able to scale up and down for online promotions on intranets, screens and emails and ultimately at registration events in the four terminals, which resulted in just over 500 employees joining the scheme that month. We also launched a new call to action through this campaign – a text service. Monitoring responses will help to establish a preference for getting in touch for the next one.

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PTS (Plumbing Trade Supplies)

Bathrooms 2011

05/04/11

We have recently completed the design and artwork of PTS’ (Plumbing Trade Supplies) ‘Bathrooms 2011’ brochure. This is the 3rd year we have produced this successful brochure showcasing the latest range of bathrooms and accessories available across all 300+ PTS branches.

We developed a fresh, contemporary design for the A4 brochure, aimed at the end-user, that effectively positions PTS as one of the leading distributors of plumbing, heating and sanitaryware in the UK.

The 2011 brochure now includes prices for all products too. We have already received very positive feedback from the client and we are very proud of the finished product – an attractive and user friendly piece of sales collateral.

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Lafarge

A journey of discovery

25/03/11

We were recently commissioned by Lafarge, to design and print a limited edition book to compliment their stand at this year’s EcoBuild event. Lafarge built a spiral sculpture, made from sustainable construction materials, based on the Fibonacci sequence. The unique book, ‘A journey of discovery’, was written and designed to illustrate the power of the Fibonacci sequence and how this relates everything we do back to nature.

Through the use of beautiful images, delicate graphics and emotive copy lines we created a striking and enticing book which accentuates the significance of sustainability to Lafarge. We layered graphics over images of natural scenery to emphasise how the Fibonacci pattern is at the core of nature.

As sustainability was key to this project, the book has been printed on 100% recycled uncoated paper. The covers are made of unlined grey board, chosen to emulate the materials used within the spiral sculpture. The title of the book has been crushed into the grey board cover – subtle and tactile, giving emphasis to the book’s central topic; nature.

To emphasise the uniqueness of the each book we personalised every one by stamping it with its own number, from the Fibonacci sequence of course! To finish the book, we added a wrap around cover – hinting at the contents and pulling the variety of imagery together.

As well as the book, we designed promotional event material such as invites, graphic panels, seating plans and table cloths.

The client was delighted with the final book, referring to it as a “stunning keepsake, part of EcoBuild history”.

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