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Creative Triangle – where design takes shape

You get more with Creative Triangle: big-brand experience, small-agency work ethic, straightforward value for money. There's no marketing jargon, just big ideas shaped to the needs of your brand and your audience.

We're easy to work with too. Not just because you'll know us all by name, but because we’ll all know your business as if it were our own. You'll feel like we're all part of the same team.

Our clients are as varied, colourful, and eager as we are: public and private, blue chips and start-ups. Why not give us a call? You'll be talking to people who speak your language.

PTS (Plumbing Trade Supplies)

Bathrooms 2011

05/04/11

We have recently completed the design and artwork of PTS’ (Plumbing Trade Supplies) ‘Bathrooms 2011’ brochure. This is the 3rd year we have produced this successful brochure showcasing the latest range of bathrooms and accessories available across all 300+ PTS branches.

We developed a fresh, contemporary design for the A4 brochure, aimed at the end-user, that effectively positions PTS as one of the leading distributors of plumbing, heating and sanitaryware in the UK.

The 2011 brochure now includes prices for all products too. We have already received very positive feedback from the client and we are very proud of the finished product – an attractive and user friendly piece of sales collateral.

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Lafarge

A journey of discovery

25/03/11

We were recently commissioned by Lafarge, to design and print a limited edition book to compliment their stand at this year’s EcoBuild event. Lafarge built a spiral sculpture, made from sustainable construction materials, based on the Fibonacci sequence. The unique book, ‘A journey of discovery’, was written and designed to illustrate the power of the Fibonacci sequence and how this relates everything we do back to nature.

Through the use of beautiful images, delicate graphics and emotive copy lines we created a striking and enticing book which accentuates the significance of sustainability to Lafarge. We layered graphics over images of natural scenery to emphasise how the Fibonacci pattern is at the core of nature.

As sustainability was key to this project, the book has been printed on 100% recycled uncoated paper. The covers are made of unlined grey board, chosen to emulate the materials used within the spiral sculpture. The title of the book has been crushed into the grey board cover – subtle and tactile, giving emphasis to the book’s central topic; nature.

To emphasise the uniqueness of the each book we personalised every one by stamping it with its own number, from the Fibonacci sequence of course! To finish the book, we added a wrap around cover – hinting at the contents and pulling the variety of imagery together.

As well as the book, we designed promotional event material such as invites, graphic panels, seating plans and table cloths.

The client was delighted with the final book, referring to it as a “stunning keepsake, part of EcoBuild history”.

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Leicester City Council

Strategic Regeneration Area brochure

03/03/11

Our carefully designed Strategic Regeneration Area brochure for the Leicester City Council finally went to print and this high profile brochure detailing regeneration projects even made the East Midlands News. Feedback from both the client and stakeholders has been very positive – Rob Hincks, LCC Project Manager said “We are all delighted with the finished product, it really helps us to ‘talk-up’ Leicester and give the city the positive image it deserves” but the final comment from the East Midlands News presenter tops it all – ‘It even smells nice’.

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University of Lincoln

Applicant postcard

10/02/11

This week we have turned a project around for the University of Lincoln within seven days of receiving the brief. At the beginning of the week we pitched for the design and print of a postcard to be sent to all of the University’s successful applicants, inviting them to visit the Applicant Open Day. The University loved our design concepts and chose to develop a minimal, contemporary idea for the postcards – simple and eye-catching through the use of silver block finish. These postcards are to be personalised with the applicants’ name and address before being posted out to nearly 7,000 prospective students.

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Lafarge

New client – Lafarge

26/01/11

Last week we successfully pitched to a new client…world leaders in building materials, Lafarge. We are over the moon to be working with Lafarge on such an exciting and prestigious project. We won this project due to our competitive price, friendly approach, creativity and also the fact that we are able to turn this project around in line with their tight deadlines.

Watch this space for more information about this project…it is going to be an inspiring one!

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Creative Triangle

Prime Minister visits Creative Triangle

06/01/11

We were surprised (and excited!) to have a VIP visit our studio yesterday… the Prime Minister David Cameron! The PM was in Leicester talking to local businesses, and we were selected to have a one to one meeting with him. Jo, Carolyn and Neil were given the opportunity to talk to the Prime Minister about the business; he wanted to gain an understanding how Creative Triangle, as a relatively small company, had managed to thrive during the country’s recession. We were also given the chance to quiz the PM ourselves and he explained his plans to help small to medium businesses with new Government schemes. It was quite a surreal afternoon, having the Prime Minister on our sofa! The meeting was featured in the local and national press.

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The National Forest

Group Visitors Guide

05/01/11

We’ve just completed a 28pp A4 brochure for The National Forest which goes into detail about all of its facilities and amenities, providing an excellent resource when planning group visits such as school trips. By using lots of images, maps and illustrations, perfectly balanced with copy, we have created a really compelling brochure that promotes the natural beauty of the Forest as well as the educational and practical facilitates available. We have also provided pull-up displays and magazine advertisements to compliment the brochure.

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Creative Triangle

Spot the theme

23/12/10

We have just dispatched our CT desk calendars for 2011 – so they should be with you in time for the New Year! (If anyone didn’t receive one and would like one then please let us know).
Can you spot the theme?

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PTS (Plumbing Trade Supplies)

Spares catalogue

21/12/10

Since 2006, we have successfully designed and created artwork for PTS’s bi-annual DL ‘Spares’ catalogue. The most recent publication is the largest yet consisting of 172 pages. The project involves artworking the list of all the spare parts PTS trade. This is a highly detailed, text rich document – a prime example of our artworking skills. The latest copy has just recently gone to print. As well as Spares we also produce a range of marketing and literature for PTS, including their annual ‘Bathrooms’ product brochure which we are currently working on, due out in the New Year.

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BSS Group

Celebrating the 25th edition

08/12/10

This month we will be designing the 25th edition of BSS Industrial’s staff newsletter – The Front Line. We have been producing the bi-monthly newsletter since the formation of Creative Triangle, in fact it was one of the company’s first jobs! The newsletter has been such a hit with BSS staff across the UK that we have continued to design it for over 4 years now. Regular features include a Rainbow Trust Update – congratulating staff on charity events and money raised by BSS staff, ‘Clear Water Heroes’ – recognising great service given by BSS staff and a section that focuses on individual branches/departments.

As well as The Front Line, we also work closely with the Marketing department at BSS Industrial on a variety of other projects including corporate branding and the production of a host of different literature ranging from Introduction guides through to detailed product brochures such as the successful 250 page Drainage guide.

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Creative Triangle

Advent calendar out-takes

29/11/10

Creative Triangle’s Christmas advent calendars are on their way to our clients and should be arriving in time for the official count down to Christmas! In the mean time we thought we would treat you to the out-take photographs from the shoot! This year’s theme was a snowy ski scene (very fitting with today’s weather in Leicester!). One day last month we all traipsed over to the photography studio in the next building wrapped up in our brightest winter/ski wear – hats, gloves, snowboards and all…confusing some passersby on the way! We even had some ‘snow’ to throw at each other! Enjoy!

On the first day of Christmas, CT gave to me…

…A wonderful chocolate filled funny advent calendar!

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Prague Airport

Czech out our maps

24/11/10

After pitching against four Czech design agencies we were ecstatic to find out that we’d won a tender to create Prague Airport’s online interactive terminal maps as well as maps for publications. The airport’s marketing team were really impressed with all the work we’ve done for BAA, and so, despite the fact that we’re nearly 1,000 miles away, we were still the best placed for the job! After travelling to Prague to familiarise ourselves with the airport (it wasn’t a jolly, honest) we delivered some really stunning maps across a range of formats. From interactive online maps, through to large scale terminal maps, we met the brief perfectly and really impressed the client. We’re looking forward to working with them again on future projects.

Czech them out for yourself! – Prague Airport maps

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Heathrow Airport

Staff notice boards

02/11/10

We have just helped to launch a new channel for marketing messages to staff at Heathrow Airport. We have designed, produced and installed contemporary notice boards in four high volume areas for staff at two locations. The notice boards have been designed to be updated on a regular basis with Heathrow Commuter’s (the airports sustainable travel team) current marketing campaigns – they also have the facility to display leaflets for staff to take away. They were installed a couple of weeks ago and as a result of lots of high level praise (‘they’re so clean, modern and on brand’) we have already been commissioned to roll them out across the rest of the airport– success all round!

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Gatwick Airport

Think Smart

26/10/10

We have just designed and produced a suite of promotional material and branded merchandise for Gatwick Airport in line with the European Safety Awareness Week (this week!). We have developed the brand – Think Smart – which umbrellas the existing ‘Smart’ brands we have previously developed for the airport (Trolley Smart, Baggage Smart and Electric Vehicle Smart).

Following Gatwick’s new corporate guidelines, we created 5 designs for A3 posters to promote the Health & Safety Executive’s national campaign within Gatwick Airport. Through the use of icons and illustrations we created a fun and eye catching way of raising awareness of the importance of considering health and safety risks while at work. Messages include; beware of slips, trips and falls, safety when working at height and safety when working in excessive noise.

We also produced a range of branded merchandise to promote the campaign – including USB memory sticks, tape measures, snap bands and badges.

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Heathrow Airport

Say cheese!

18/10/10

We’ve had a great deal of involvement in all of Heathrow Airport’s communications, so when we were asked to co-ordinate and direct a series of photo shoots for the company we leapt at the chance. The brief was to capture its staff in their working environment, and that is exactly what we’ve been doing! So far, as well as getting a lot of great images, we’ve also had a really fun few days out on the shoots. Say cheese!

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