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Creative Triangle – where design takes shape

You get more with Creative Triangle: big-brand experience, small-agency work ethic, straightforward value for money. There's no marketing jargon, just big ideas shaped to the needs of your brand and your audience.

We're easy to work with too. Not just because you'll know us all by name, but because we’ll all know your business as if it were our own. You'll feel like we're all part of the same team.

Our clients are as varied, colourful, and eager as we are: public and private, blue chips and start-ups. Why not give us a call? You'll be talking to people who speak your language.

Creative Triangle

Advent calendar out-takes

29/11/10

Creative Triangle’s Christmas advent calendars are on their way to our clients and should be arriving in time for the official count down to Christmas! In the mean time we thought we would treat you to the out-take photographs from the shoot! This year’s theme was a snowy ski scene (very fitting with today’s weather in Leicester!). One day last month we all traipsed over to the photography studio in the next building wrapped up in our brightest winter/ski wear – hats, gloves, snowboards and all…confusing some passersby on the way! We even had some ‘snow’ to throw at each other! Enjoy!

On the first day of Christmas, CT gave to me…

…A wonderful chocolate filled funny advent calendar!

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Prague Airport

Czech out our maps

24/11/10

After pitching against four Czech design agencies we were ecstatic to find out that we’d won a tender to create Prague Airport’s online interactive terminal maps as well as maps for publications. The airport’s marketing team were really impressed with all the work we’ve done for BAA, and so, despite the fact that we’re nearly 1,000 miles away, we were still the best placed for the job! After travelling to Prague to familiarise ourselves with the airport (it wasn’t a jolly, honest) we delivered some really stunning maps across a range of formats. From interactive online maps, through to large scale terminal maps, we met the brief perfectly and really impressed the client. We’re looking forward to working with them again on future projects.

Czech them out for yourself! – Prague Airport maps

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Heathrow Airport

Staff notice boards

02/11/10

We have just helped to launch a new channel for marketing messages to staff at Heathrow Airport. We have designed, produced and installed contemporary notice boards in four high volume areas for staff at two locations. The notice boards have been designed to be updated on a regular basis with Heathrow Commuter’s (the airports sustainable travel team) current marketing campaigns – they also have the facility to display leaflets for staff to take away. They were installed a couple of weeks ago and as a result of lots of high level praise (‘they’re so clean, modern and on brand’) we have already been commissioned to roll them out across the rest of the airport– success all round!

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Gatwick Airport

Think Smart

26/10/10

We have just designed and produced a suite of promotional material and branded merchandise for Gatwick Airport in line with the European Safety Awareness Week (this week!). We have developed the brand – Think Smart – which umbrellas the existing ‘Smart’ brands we have previously developed for the airport (Trolley Smart, Baggage Smart and Electric Vehicle Smart).

Following Gatwick’s new corporate guidelines, we created 5 designs for A3 posters to promote the Health & Safety Executive’s national campaign within Gatwick Airport. Through the use of icons and illustrations we created a fun and eye catching way of raising awareness of the importance of considering health and safety risks while at work. Messages include; beware of slips, trips and falls, safety when working at height and safety when working in excessive noise.

We also produced a range of branded merchandise to promote the campaign – including USB memory sticks, tape measures, snap bands and badges.

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Heathrow Airport

Say cheese!

18/10/10

We’ve had a great deal of involvement in all of Heathrow Airport’s communications, so when we were asked to co-ordinate and direct a series of photo shoots for the company we leapt at the chance. The brief was to capture its staff in their working environment, and that is exactly what we’ve been doing! So far, as well as getting a lot of great images, we’ve also had a really fun few days out on the shoots. Say cheese!

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University College Birmingham

First of many…

12/10/10

We are excited to have just completed our first project for the University College Birmingham. We were asked to pitch for the design of a new brochure for UCB’s two public restaurants. Our cost effectiveness won us the project.

The brochure will be used to advertise UCB’s restaurants to the general public. The brief was to create a brochure that emphasised the restaurants’ quality, value and variety. Using images of the students at work and taster menus, we designed a brochure that illustrated the restaurants’ professional status.

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Leicester City Council

The launch – Reducing Re-offending

06/10/10

As part of Safer Leicester Partnership’s work on Reducing Re-offending, Leicester City Council asked us to create an interactive website. The ‘Reducing Re-offending Active Learning Tool’ follows a timeline of ‘blue-print’ re-offender Craig Morrison’s life, from his early years through to present day. The tool kit highlights influencing factors in Craig’s life and offers interventions and statistics about re-offending. The website will go live this month with the official launch event taking place today!

See the the Reducing Re-offending Active Learning Tool

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Leicestershire Business Awards

The biz

04/10/10

It’s that time of year again…The Leicestershire Business Awards. The Awards are a great incentive promoting the achievements of local businesses – and this year two new categories have been added to the mix. Our design for 2010 proved such a hit, we have been asked to re-fresh it with new and exciting colours for 2011’s Awards. So far we have developed the application pack & form, sponsorship pack and promotional postcard – and there’s still more to come.

We enjoy working with LBA on this prestigious event – sadly it means we can’t enter the Awards ourselves though! However, if you would like to apply the deadline is 19th November.

To find out more visit www.bizawards.co.uk or call 0845 130 2866.

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University of Lincoln

Initiating great adventures

30/09/10

We have been working with the University of Lincoln for over two years now on various projects and we were delighted to have been asked to design their Open Day collateral for the second year running.

In order to recruit the best quality students, University of Lincoln needed the best quality collateral for its open days, which would be used to aid students in their decision-making process by providing information about the University.

Getting into the mindset of the prospective students, we created a suite of materials that was fun and interesting, setting the scene for the start of an amazing adventure in a great location. By using bright colours, while at the same time meeting the University’s strict corporate guidelines, we succeeded in getting the right balance between representing Lincoln to be vibrant and exciting, while maintaining a professional attitude to higher education.

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Heathrow Airport

75% off Heathrow Connect Rail

20/09/10

Having been working with Heathrow Airport since the start of its ‘Heathrow Commuter’ scheme, we’ve made real progress in encouraging a high percentage of its 76,000 employees to choose a more environmentally-friendly way to travel to work. Our latest campaign offers Heathrow employees a massive 75% off Heathrow Connect Rail fares, which is a great incentive. This campaign has involved posters, direct mail, bus posters, website updates and e-shots.

Watch this space to find out how effective this campaign was!

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Leicester City Council

Graffiti is a Crime

15/09/10

A crackdown on graffiti in Leicester was launched in July by Leicester City Council urging local people to help wipe graffiti out. We were delighted to be chosen by Leicester City Council to produce the design work to support this campaign. The design work focussed on the fact that graffiti is a criminal offence and the objective was to encourage the general public to report it, through Leicester City Council’s customer services direct line.

We produced gritty, bold and eye-catching graphics. The design work purposely emulated the style of graffiti, so to emphasise the problem. To urge people to take action against graffiti the design work had to be striking and noticeable. The aim was not only to draw attention to the problem of graffiti in certain areas of Leicester but also to promote how we can tackle it.

The ‘Graffiti is a Crime – Seen it? Report it’ campaign is on the side and back of buses, banners, posters and billboards around those areas of Leicester where graffiti is a problem. They provide a telephone number for the public to report graffiti – making it easy for people to take action against the issue.

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Heathrow Airport

Expo brochure

08/09/10

Following the success of the tender pack project for BAA, we were commissioned to design a piece of marketing material to promote Expo, a dedicated programme of unique and inspiring installations that will capture the imagination of Heathrow Airport’s passengers and enhance their journey throughout the terminals, providing an unexpected extra dimension to their travels.

As well as displaying inspiring and thought-provoking content celebrating the best of the UK, Expo showcases events and experiences tied into the national and global calendar. Some Expo spaces are allocated footprints in Terminal 5, both before and after security. Other installations may be more integrated into the terminals to create a multi-touch point experience or an element of ‘wow’ factor.

In order to promote the use of this space to Heathrow’s target audience, which included charitable, artistic, cultural or sporting based organisations supported by commercial sponsors, we designed a sophisticated brochure which replicated a high end art / museum catalogue to showcase this space and the opportunity available.

We selected a catalogue size to encourage the targeted user to read more and get involved. The final brochure was 391mm x 300mm and was digitally printed on uncoated stock. The Expo brand was subtly de-bossed to the front cover which created a stylish and timeless design. The brochure was posted to a specific target audience and has achieved highly effective results.

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BAA Airports Ltd

Invitation to Tender

29/07/10

Pitching against four other design agencies on BAA’s roster, we were delighted when we won a contract to produce a tender pack for a multi million pound media contract for advertising and marketing companies.

BAA wanted us to create a corporate coffee table style brochure that would entice the country’s leading media agencies to want to tender for the contract. Not only did it need to reflect that BAA is the world’s leading airport operator, but it needed to highlight the fact that it is an extremely exciting business opportunity, and a contract that media agencies the world over would be hungry to win.

We worked around the clock to meet the extremely tight deadlines. We had just six weeks from appointment to completion. To achieve this we had to work pretty much constantly – working most evenings and weekends.

The resulting tender pack was nothing short of spectacular. Tactile, and of the highest quality, the tender pack was covered in a soft velvet black Fedrigoni Ispira stock which was printed with a spot UV varnish. We also designed an interactive DVD in flash with navigation built in which would allowed the user to view the information on as many opportunities as required. This was all packaged in a sturdy presentation box with black foam inner to hold the DVD and brochure.

The team at BAA were delighted with the design. All tenders have now been awarded and following this we have built a great working relationship with the retail and commercial team at BAA, which has led to us being awarded many additional projects.

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