Following the success of the tender pack project for BAA, we were commissioned to design a piece of marketing material to promote Expo, a dedicated programme of unique and inspiring installations that will capture the imagination of Heathrow Airport’s passengers and enhance their journey throughout the terminals, providing an unexpected extra dimension to their travels.
As well as displaying inspiring and thought-provoking content celebrating the best of the UK, Expo showcases events and experiences tied into the national and global calendar. Some Expo spaces are allocated footprints in Terminal 5, both before and after security. Other installations may be more integrated into the terminals to create a multi-touch point experience or an element of ‘wow’ factor.
In order to promote the use of this space to Heathrow’s target audience, which included charitable, artistic, cultural or sporting based organisations supported by commercial sponsors, we designed a sophisticated brochure which replicated a high end art / museum catalogue to showcase this space and the opportunity available.
We selected a catalogue size to encourage the targeted user to read more and get involved. The final brochure was 391mm x 300mm and was digitally printed on uncoated stock. The Expo brand was subtly de-bossed to the front cover which created a stylish and timeless design. The brochure was posted to a specific target audience and has achieved highly effective results.