Constructing the brand from the ground up

The challenge: 

One of our long-standing clients, Brett Group, invited us to pitch for the design of a brand identity and supporting marketing material for a ready-mix concrete company called Capital Concrete.

The solution: 

We designed a brand identity for this new company to ensure it is positioned to succeed in a very competitive London market. The tone of voice needed to combine the independence, reputation and values (service, quality and trust) of Brett Group.

The impact:

The new company launched on 1st October 2018 and now serves the London ready-mix concrete market. Our branding has been applied to the RMX trucks, leaflets, stationery, signage, website and PPE, all of which were successfully delivered within tight timescales.

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