Promoting the city to prospective students

The solution: 

We created keepsake pieces that any student would be proud to receive – creating trend driven, impactful, beautiful designs that sold the University and the city and created a sense of excitement.

The challenge: 

We were tasked with designing a set of 12 postcards to be sent to students who had been offered a place at the University of Leicester – to congratulate, welcome and excite them. The postcards’ aim was to really engage with the prospective students and give them an idea of what to expect from the University and the city and ultimately encourage conversion figures.

The solution: 

We created keepsake pieces that any student would be proud to receive – creating trend driven, impactful, beautiful designs that sold the University and the city and created a sense of excitement.

The impact:

With the aim of increasing student recruitment, results of the campaign will be reviewed once places have been accepted later in the year.

Other work you might be interested in