Creative Triangle was commissioned by Simply Sustainable to develop an engaging and educational e-learning tool for GKN Automotive. The project aimed to educate GKN Automotive’s global employees about their extensive sustainability strategy, and further the understanding and commitment to sustainability practices across the company.
The primary challenge was to create a compelling and accessible e-learning solution. This was to be then uploaded onto Oracle as a SCORM file so it would effectively communicate GKN Automotive’s Sustainability Strategy to a diverse, international audience. The content needed to be engaging to ensure high viewer retention and understanding, and it had to be easy to read and versatile enough to be accessible to employees in multiple languages.
After our initial workshop to discuss the brief, our team suggested a series of films covering all elements of the sustainability strategy, such as climate action and responsible sourcing. Our initial designs were approved, and we coordinated a full day of green screen filming with two selected professional presenters, a videography company and an autocue operator. The footage was split into 10 films – 8 modules for the colleagues to work through, with an intro and summary film too. After editing the footage, we added dynamic animated designs to illustrate points, and highlighted graphics and words to make the films more engaging. The e-learning tool was programmed in Articulate 360, and through the use of Storyline we added subtitles to make this fully accessible. Eighteen different languages of the entire script were integrated into Articulate 360 to ensure all employees, regardless of their location, could benefit from the learning. Further Resources, static information sheets and interactive questions were also incorporated into the e-learning tool to engage viewers and reinforce learning.
Head of ESG and Sustainability Strategy at Simply Sustainable, said:
“Working with Creative Triangle on this project has been hugely valuable. Jo has been professional throughout, consistently offering new creative ideas to enhance the e-learning. The final product is an interactive and engaging training that looks very professional and appealing.”
