Freestyling the stylish

The challenge:
BCU’s Fashion and Textile School required a suite of brochures to promote their world-class courses. Inspired by fashion look books and magazines, we developed a contemporary, edgy approach to the design while still adhering to the University’s corporate and sub-brand guidelines.

The solution:
We created abstract page layouts by highlighting details of garments and deconstructing imagery – playing with block colour, texture and pattern. Cut up typography added interest and direction to the pages.

The impact:
With the aim of increasing student recruitment, results of the campaign will be reviewed once places have been accepted later in the year.

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