Constructing the brand from the ground up

The challenge: 

One of our long-standing clients, Brett Group, invited us to pitch for the design of a brand identity and supporting marketing material for a ready-mix concrete company called Capital Concrete.

The solution: 

We designed a brand identity for this new company to ensure it is positioned to succeed in a very competitive London market. The tone of voice needed to combine the independence, reputation and values (service, quality and trust) of Brett Group.

The impact:

The new company launched on 1st October 2018 and now serves the London ready-mix concrete market. Our branding has been applied to the RMX trucks, leaflets, stationery, signage, website and PPE, all of which were successfully delivered within tight timescales.

Other work you might be interested in

Royal Birmingham

University of Leicester


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