The challenge:
For the formation of a new alliance of European Universities, named EUTOPIA, the University of Warwick tasked us with creating a visual identity including a logo, digital assets, guidelines and launch event material.
The solution:
With extremely tight timescales, high confidentiality and many stakeholders from a range of institutions across Europe, we produced a bold and clear logo that showed no bias via colour towards any flag / culture and would work in any language and alongside a range of existing guidelines that captured the essence of the exciting alliance.
The impact:
The strength of the branding played a part in the alliance winning the €5m grant to build a European University of the future, creating a new model for higher education in Europe.
