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The challenge:
Leicester City Council invited us to develop the overall concept for an arts and culture prospectus including content research, copywriting and design. The prospectus needed to showcase the cultural offering in Leicester including theatre, dance, visual arts, comedy, printmaking, museums, music, film and more! The aim was to highlight the city’s diverse strengths in arts and culture and ultimately encourage collaborations and investments to further grow the sector.

The solution:
With 19 different organisations across the city to be included we needed to create a design that complimented the different brands and highlighted their unique and individual offerings. We developed a design formula that allowed for their vibrant and varied imagery to partner their stories. We worked with each organisation to tease out unexpected surprises and tales along the way including international reach, nurturing talent, collaborations, laughter, life-changing innovation and inclusion for all. We also gathered data from across the sector to show its collective strength and impact.

The impact:
To help promote the prospectus we have also created a collaborative film filled with excitement and fun! The film acts as a snapshot of arts and culture in Leicester and will help to promote the prospectus and the organisations within it across social and will be used in the PR for this highly regarded celebrative piece. The project has helped to unify Leicester’s cultural sector which had never before been presented as a single, cohesive offer. http://ow.ly/UmlB50xqofu

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