Associated Independent Stores (AIS)

Product Directories

Completion Date: 30/04/24

For Associated Independent Stores (AIS), the premier buying group for independent retailers in the UK and Ireland, we have created a series of product directories for their SS24 and AW24 seasons, showcasing their expertise across various sectors.

The challenge:

AIS required product directories that highlighted their extensive range of products in home, fashion, leisure, sports, and toys. With a vast range of directories to be created, the challenge was to design each one to be not only informative but also a trendsetter in its own right.

The solution:

Our team developed the suite of directories, each embodying a modern and trend-led design. We focused on making these directories visually appealing and user-friendly, ensuring they effectively communicated the latest trends and innovations in each sector. The design approach was tailored to resonate with AIS’s reputation as a leader in the retail industry, appealing to their diverse and discerning audience.

The impact:

Head of Marketing, Communications and Operations at AIS, said:

“I have worked with Creative Triangle over a number of years and have always found them to be ‘on it’ with any design projects I have worked with them on. From project management, to creative conceptual work, and final delivery they are a creative, professional and friendly team to work with – they very much feel like part of my team.”