BSS

Tool & Equipment Hire Guide

We were tasked by BSS, a leading provider of tools and equipment, to design a detailed 148-page guide. This guide showcases the extensive range of products BSS offers and serves as an essential resource for customers, facilitating an easier selection and hiring process.

“Tool & Equipment Hire Guide Version 5” for BSS. The background is predominantly red with a gradient effect and a pattern of small circles on the upper half. The title text is bold and black, placed against a white background to make it stand out. The BSS logo is located in the top right corner. The lower part of the image includes photos of various tools and equipment, including cutting and pipe-working machinery.

The challenge:

The primary challenge lay in the sheer volume and variety of products, each with its unique code and set of additional extras. The guide needed to be organised to allow for easy navigation and cross-referencing between products, page numbers, and codes, ultimately aiding in upselling opportunities within the guide. We also needed to create a complex index and branch directory that was both user-friendly and visually appealing.

The image is divided into four sections: Top Left: A spread from the "Tool & Equipment Hire Guide" showcasing tool hire options and services, accompanied by illustrations and key details. Top Right: A 3D-rendered visualisation of an indoor construction environment, depicting workers using tools and equipment. Bottom Left: A 3D-rendered outdoor construction site with modular setups, vehicles, and workers in action. Bottom Right: Another spread from the guide, detailing product specifications and safety instructions for specific tools.

The solution:

We developed a structured layout that handled the guide’s complexity. Utilising a combination of product photos, custom icons, diagrams, and supplier logos, we created a visually appealing guide that made navigating through hundreds of products a simplified experience for BSS’s customers.

The impact:

Marketing Manager at BSS, said:

“The quality of the work is always of a high standard, and they never complain about the tight deadlines we almost always seem to set them.”

The image shows the cover and an open spread of the "Tool & Equipment Hire Guide" by BSS. The cover features bold red branding, while the spread highlights a safety guide and protective equipment details.