We recently partnered with East Midlands Airport to transform the experience for passengers arriving in the region, creating a memorable, uplifting welcome that sets the tone for their journey.
The airport wanted to enhance the arrival experience by improving the long, covered walkway that connects the airfield to the immigration hall. Previously, this space felt plain and uninspiring — missing an opportunity to make visitors feel immediately welcomed and connected to the region.
We designed a 74-metre stretch of graphics, filled with colourful, travel-inspired visuals and a multilingual ‘welcome’ message that celebrates the airport’s global reach. The new design brightens the walkway and captures the spirit of the East Midlands, turning a simple transitional space into a memorable part of the passenger journey.
Marketing Manager at East Midlands Airport, said:
“A proud moment — and one that’s been a long time coming! We’re thrilled to see our new arrivals graphics finally unveiled at East Midlands Airport. This has been a complex project with many moving parts, but the result speaks for itself — a bold, welcoming celebration of our region and beyond… Huge thanks to Creative Triangle for their creativity, patience and brilliant collaboration throughout.”
Customer Services and Planning Director at East Midlands Airport, said:
“We’re really pleased to have brightened up this part of the airport to give people a warmer welcome home and visitors a better first impression. It’s one part of a wider programme of investment which in many areas is bringing about improvements in response to feedback we’ve had from our customers. We hope people will enjoy benefiting from them throughout the airport this summer.”
