Heathrow

Airside Safety Campaign

We designed a campaign for Heathrow Airside Safety as part of a broad initiative to mitigate risks in airside operations, an area where ensuring safety is the highest priority.

A split graphic featuring a high-visibility jacket on the left and a purple background on the right with "The Safety Six" icons and the Team Heathrow logo. The design is divided by a zipper motif.

The challenge:

We needed to create visually appealing comms that effectively communicate key safety messages to a diverse workforce. The messages needed to cover essential practices, including wearing high-visibility clothing correctly, seatbelt usage, avoiding driving distractions, foreign object debris (FOD) management, vehicle and equipment checks, and incident reporting. All aligning with our ‘The Safety Six’ branding we previously established for Heathrow.

A graphic showing a person fastening a seatbelt, with the text "BUCKLE UP" in bold white letters on a purple gradient banner. A seatbelt icon is displayed in the bottom right corner. Three safety posters for Heathrow with purple backgrounds and bold headings: "PHONES DOWN, EYES UP", "PICK IT UP", and "ZIP IT UP". A safety poster titled "INSPECT IT" with the subheading "Ensure Your Equipment Is Safe to Use", displayed on a glass panel. The design features an image of hands inspecting vehicle equipment and includes instructions to check vehicles and equipment before use, report faults, and secure loads. The "Safety Six" icons and Heathrow branding are at the bottom. A graphic titled "REPORT IT" with a purple banner overlay. The photo shows a Heathrow employee in high-visibility gear using an emergency phone at a designated Aircraft Emergency Stop station. A megaphone icon is displayed in the bottom right corner.

The solution:

We designed posters that conveyed the safety messages clearly, by focusing on strong, recognisable visuals related to each safety message. Our designs followed the Heathrow guidelines, and used direct language to capture attention and develop a sense of understanding across Heathrow’s diverse airside team.

The impact:

Airside Safety Improvement Officer at Heathrow, said:

“Collaborating with Creative Triangle has been key in effectively promoting our Safety 6 campaign. The design of each poster and newsletter is consistently stunning and innovative, capturing everyone’s attention and encouraging engagement within the airside community in delivering safety messages. Yet, what truly stands out is their collaborative approach. They are approachable, receptive to feedback, and handle last-minute changes with patience. It’s truly a pleasure to work with a team that is as creative as they are accommodating.”

A set of six posters titled "Buckle Up," "Zip It Up," "Phones Down," "Report It," "Pick It Up," and "Inspect It".