Creative Triangle were tasked with developing a cohesive and inspiring visual identity for Heathrow’s five Diversity and Inclusion (D&I) Internal Networks. The prior brands for these networks had undergone modifications resulting in a loss of consistency across the suite of identities. Our challenge was to create a set of identities that reflected the individuality of each D&I Network, while aligning them under the overarching ethos – “One Heathrow, Right where we belong.”
The primary challenge involved a series of workshops with all network leads and co-leads at Heathrow to present research, show insights, discuss options, and findings. This process was essential for gathering feedback, understanding the diverse communities within Heathrow, and ensuring the design would be flexible enough for future expansion.
After incorporating the feedback, the design process focused on creating distinct visual identities for each D&I Network. Each identity was created to reflect its unique values and offerings while embodying the inclusive spirit of Heathrow collectively. The final designs utilised the Heathrow brand to craft the shapes for each network’s logo, ensuring a consistent design across all identifiers. Heathrow’s main corporate colour purple was used in each square of the logos to anchor the designs to the brand, with the introduction of secondary colours to represent the colourful and diverse nature of each group. Additionally, a graphic symbol was designed for each network to echo its values.
The designs have been well received by all and have been applied to Teams backdrops, reports, animations and pull ups to start with. Head of Equality, Diversity and Inclusion at Heathrow, said:
“We were so grateful for the support and input on this work from Creative Triangle. They guided us through the creative process, listened to our brief and did an amazing job of gathering and managing input and feedback from a large stakeholder group. It felt like they really listened to what we wanted and managed to create identities for our networks while cohesively bringing it all together to also create that one consistent community feel across our networks.”
