LEADD:NG

Immersive brand development

Live, Experiential and Digital Diversification: Nottingham (LEADD:NG) is a programme led by the University of Nottingham (UoN) and funded by the European Regional Development Fund (ERDF), in partnership with Nottingham Trent University (NTU) and the Midlands Engine.

A graphic for LEADD:NG, highlighting "Workshops and one-to-one support for small businesses and sole traders in Nottinghamshire and Derbyshire." The background features a dynamic, artistic image of a dancer.

The challenge:

LEADD:NG brings together diverse academic expertise at UoN and NTU to introduce local businesses to immersive technologies and techniques, and the possibilities that exist for creating and delivering new kinds of experiences for customers, visitors and audiences.

The logo for LEAD:NG featuring a modern, gradient-styled design, accompanied by the full name "Live, Experiential and Digital Diversification: Nottingham." A two-sided promotional material for LEADD:NG. The front highlights the logo, and a dynamic image of a dancer. The back shows a QR code for easy access to further information, with partner logos at the bottom. An event booklet for LEADD:NG. The cover features the branding and vibrant wave graphics. The interior presents an overview of the programme’s objectives alongside a detailed event schedule. A repeating pattern showcasing the LEADD:NG logo on a bold blue background.

The solution:

Creative Triangle developed a brand identity, guidelines and marketing assets that helped effectively target eligible SMEs.

The impact:

ERDF Business Development Officer LEADD:NG, University of Nottingham said:

“After years of working with a few different design agencies I now know that I’ve found the right one and will continue to work with Creative Triangle as I know they will deliver great work, on time and with a fantastic attitude!”

A banner for LEADD:NG, featuring a tagline "Developing Immersive Theatre Masterclass." A vibrant wave of multicoloured ribbons flows across a teal background.