LEADD:NG

Immersive brand development

Live, Experiential and Digital Diversification: Nottingham (LEADD:NG) is a programme led by the University of Nottingham (UoN) and funded by the European Regional Development Fund (ERDF), in partnership with Nottingham Trent University (NTU) and the Midlands Engine.

The challenge:

LEADD:NG brings together diverse academic expertise at UoN and NTU to introduce local businesses to immersive technologies and techniques, and the possibilities that exist for creating and delivering new kinds of experiences for customers, visitors and audiences.

The solution:

Creative Triangle developed a brand identity, guidelines and marketing assets that helped effectively target eligible SMEs.

The impact:

Siobhan Urquhart, ERDF Business Development Officer LEADD:NG, University of Nottingham said:

“After years of working with a few different design agencies I now know that I’ve found the right one and will continue to work with Creative Triangle as I know they will deliver great work, on time and with a fantastic attitude!”