Midlands Innovation

TechxFest Branding

With a growing need to inspire the next generation of technicians, we worked with the University of Nottingham on a unique branding project for their new event – TechxFest.

A stack of TechFest exhibitor brochures featuring the tagline "Embrace Curiosity, Ignite Futures" with event details for 28th September 2023 at Derby Arena. The cover shows two people engaged in an activity.

The challenge:

The TALENT project at the University of Nottingham aimed to showcase technical careers to nearly 600 Year 9 and 10 students from the Midlands. Hosted at Derby Arena, the event saw 50 employers from across the UK exhibiting through innovative stands and demonstrations. We needed to create a distinct logo, an exhibitor manual and brochure for attendees, ensuring consistent branding that resonated with the youthful audience.

A boy engaging with a robotics project. The page promotes an activity where students collect exhibitor stickers to win prizes. TechFest logo featuring bold yellow and magenta typography with the tagline "Showcasing technical careers" on a black background. Close-up of the TechFest "X" symbol, featuring intersecting yellow and magenta shapes on a black background. Two professionals collaborating in a workshop setting. The man on the left, wearing yellow protective headphones, gestures as he explains something to his colleague on the right, who listens attentively in a casual blue checkered shirt.

The solution:

We developed a distinctive logo that encapsulated the spirit of TechxFest. In addition, we designed the exhibitor manual and exhibitor’s brochure, ensuring that the attendees had all the necessary information presented in a visually appealing format.

The impact:

Senior Project Manager at Midlands Innovation TALENT Programme, said:

“Working with Creative Triangle has added a lot of value to our project and event work at the University of Nottingham. They have provided some fantastic communications and marketing assets, ranging from new brand identities to materials for events and conferences. Highlights include a new brand and suite of resources for a flagship outreach event called TechxFest and logo for a newly established UK Institute. The team are responsive to feedback and more than happy to support with the development of ideas. A great partner to collaborate with.”

An open booklet showcasing the TechFest design. The left page features a bold black background with "Welcome to TechFest" in white text, accompanied by striking yellow and magenta geometric shapes. The right page has a clean white background, continuing the yellow and magenta accents.