Centre for Ageing Better

The State of Ageing 2023 Campaign

The Centre for Ageing Better, a charity working to create a society where everyone enjoys later life, have just launched their flagship State of Ageing 2023 report. Painting a detailed picture of the older population in England the report shines a light on the growth in size and diversity of older age groups and the many ways in which the older population is changing. It highlights stark inequalities, and the need for urgent action to stop them growing rapidly over the coming decades.

The challenge:

Creative Triangle developed a unique look and feel for the State of Ageing and have applied it to a range of resources including an interactive landing page, suite of animated infographics depicting key facts and figures, social assets including statics and reels, handouts, and a printed summary document as well as an interactive version.

The solution:

We created a logo and then replicated the colours and shapes throughout the communications – using the circular device and colours to hold and highlight imagery. As the Centre for Ageing Better have a strong and inspiring bank of imagery, we developed a photography led design that really focuses on the idea of breaking down preconceptions and ageism.

The impact:

Digital Marketing and Content Manager, Centre for Ageing Better said:

“Creative Triangle were an absolute pleasure to work with on this project. Throughout this long and complicated process, their organisation and attentiveness have been immaculate. At every step of the way the Creative Triangle team have been excellent communicators and have been extremely dedicated. Everyone in our team is so happy with the final designs, and they have already got glowing feedback.”