The Centre for Ageing Better works to create a society where everyone can enjoy later life. Their flagship State of Ageing report provides an in-depth look at how people in England are experiencing later life, highlighting growing inequalities in health, housing, work, and financial security. Following our work on last year’s edition, we were asked to design the visual identity and supporting materials for the 2025 version.
We needed to ensure complex data and research findings were easy to understand and visually engaging. The report needed to appeal to a broad audience, from policymakers and researchers to the general public. Visually, it needed to be of a piece with Centre for Ageing Better’s brand and the previous years’ edition, whilst also maintaining its own strong and recognisable identity. Accessibility was also a priority, with the materials needing to work effectively across print, interactive PDFs, web, and social media.
To meet these needs, we developed a consistent and visually engaging identity that tied together the main report, an interactive PDF, a website landing page, social posts and animated infographics. Our design took inspiration from our well received design from the previous year, focusing on bold typography and colour, structured layouts, and a strong use of photography, reinforcing the Centre for Ageing Better’s commitment to challenging stereotypes about ageing. The final materials made the report’s findings easier to navigate and share, ensuring its key messages reached as wide an audience as possible.
Digital Marketing and Content Manager at Centre for Ageing Better, said:
“It’s always a pleasure working with Creative Triangle. They managed all of the many moving parts of this project with ease and were dedicated to bringing our vision for this year’s State of Ageing to life with their excellent communications and attention to detail. We wanted designs that translated complex analysis about what life was like getting older in England into simple and engaging visuals, that were also in a style that was consistent with Ageing Better’s branding and previous State of Ageing reports. This was a tall order, and we are very happy with the results!”
