University of Sheffield

Choose Sheffield

We were tasked with helping to increase intake at the University of Sheffield by creating a cohesive, digital-first campaign aimed at home and international prospective postgraduate taught students. We needed to align with the university’s new branding across a huge range of graphic design assets – created by us – in order to showcase the university’s strengths.

The challenge:

We developed a creative, eye-catching and emotive approach, providing clear guidance and specific assets and templates that can be tailored to different departments or faculties. This solution was flexible, but also clear about the benefits of the University of Sheffield as a destination for postgraduate students. We wanted the university’s marketing and branding to speak to people on an emotional level, as well as a practical one.

The solution:

We captured photography and footage of students, crafted campaign messages based on four pillars for different audiences, tested and validated design ideas while working with the University during their rebrand. We rolled the campaign out across hundreds of assets – both animated and static – including for TikTok, Facebook and more.

The result was a successful marketing campaign that highlights the brilliance of the University of Sheffield, capturing what makes it unique. The volume of work was a challenge we were able to rise to, and we were thrilled with the results.